TV companies face great changes

Similar to smartphones, the key part of smart TVs is to face the user's operating experience. Through the development of smart TVs in the past two years, certain achievements have been made in the market, according to the latest market monitoring data released by Ovid Consulting. Shows that in the 27th week of 2013, the penetration rate of smart TV sales was 44%, which was an increase of 0.4% from last week. On the contrary, in the market with a gradual increase in penetration, the smart TV activation rate is still low.

Su Liang, Brand Director of AVC Consulting, analyzes the reporters of the Household Appliance Alliance Network. The activation rate is low. On the one hand, some smart TVs are not smart enough, and the use experience is poor and inconvenient. Second, the major groups of smart TVs are Youth, middle-aged and elderly people who have more time to use TVs have low demand for smart TVs; thirdly, among the main group, other screens (computers, tablets, and mobile phones) have developed rapidly due to hardware and content and have had a greater impact on smart TVs. .

Smart TV is not smart enough this issue has attracted attention in many color TV companies, Konka launched recently a whole new generation of intelligent remote control is a more simplified user to cumbersome operation of the new accessories, the remote control through 360 degrees To collect the infrared code number of the home appliance, the built-in microphone and voice chip are sent back to the smart TV through the WIFI after receiving the command, and then transmitted to the cloud server, so as to achieve the effect of rapid channel switching and switching of the air conditioner and the fan lamp.

Since the beginning of last year, IT companies have frequently crossed the border in the area of ​​smart TVs. After PC makers Lenovo had joined the Internet, the new army, music, iQiyi, and so on, the smart TV market became lively. Su Liang said that for the traditional manufacturing industry, the industry has always been the product development strategy. However, in recent years, the color TV industry has developed rapidly. The Internet and smart companies have a great influence on TV companies' operating modes. Software and content have a crucial influence on color TVs. However, these soft powers are not the strengths of traditional enterprises. This also leaves an opportunity for cross-border development. Because, the direction of future development must be integrated, and at the same time we must strengthen our own research and development capabilities.

In an interview with a home appliance alliance network reporter, Zhong Wenyi, deputy general manager of the Konka Multimedia Business Division and general manager of the Global Research Center, said that in the next three to five years, it will be the "golden age" of IT in the television industry. From computers and mobile phones to televisions, the tide of IT color TVs is magnificent. In the future, the competition in home appliances will be the competition of smart home appliances. Whoever wins in smart home appliances will win the initiative in the pan-IT wave in the color TV industry.