The development process of Xi'an lighting market is very complicated. In the past, the lighting market was mainly concentrated in the east, such as the lighting distribution store in the light industrial wholesale market on the side of Wanshou Road, the Oriental Mercure Building Materials Lighting City on Taihua Road, the Daming Palace Building Materials Wholesale Market in the North Second Ring Road, and the Big Wild Goose Pagoda North Square. Guangdong, Hong Kong and Taiwan Lighting City and Glorious Lighting City.
Today, the center of Xi'an's lighting city moves northward, concentrated in the vicinity of the North Third Ring Road, mainly including the boutique lighting city, Tongtai Lighting City, Xianshun Lighting City, Xiangyun Lighting City and Xianshun Boutique Lighting City.
When visiting the Xi'an lighting market, the reporter learned that the biggest feature of the Xi'an lighting market is that dealer stores mainly exist in the form of non-specialized stores.
Even if it is a brand store, it is also a dog selling meat. A dealer of the Opal store told reporters: "These lamps in the store are more difficult to sell, so although the brand is Opp, more than 50% of the stores are other brands."
Distributor Wu also admitted that the majority of non-specialized stores operating lighting stores are mainly to cater to the needs of consumers.
In the past few years, energy-saving lamps have been practical, and the proportion of energy-saving lamps in the stores has increased. In the past one or two years, more and more ordinary households have chosen LED crystal lamps and flat panel lamps. However, the so-called "brand lamps" are rarely purchased by ordinary people because of the ex-factory price. So let us have a living space for these non-specialized stores.
The reporter's investigation found that the LED products that are more popular at this stage, because there is no real brand in the market, the price varies from factory to factory. In the process of buying a lamp, if the consumer is satisfied with the style, easy to clean, and reliable in quality, they will buy it and do not insist on what brand it is.
Originally it was a specialty store, and it was quietly "deteriorating". A brand store clerk told reporters that their store was originally a specialty store, but some auxiliary products are too poor quality, they have to enter some other brands of good quality products to meet consumer needs.
The dealer Wang Ms. is operating a specialty store, mainly selling medium and high-end products. As some consumers “do not know the goodsâ€, they say that the price is too expensive. Some consumers buy big bulbs after buying large pieces of lamps. When the price is so expensive, the big ones are not bought, so the store has "quietly" entered some other products. She commented on Xi'an's lighting market: "The selling of lights sells value, and the purchase of lights buys prices."
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