Data Interpretation of the Value of China's Smart TV Industry

“This is the best time. This is the worst time.” — Dickens, two hundred years ago, unintentionally “predicted” the current status of the current Chinese smart TV industry: while undergoing severe tests, it is now Step towards a splendid spring. Recently, a seminar with the theme of "change, opening, and opportunity" was held at 3W Coffee Beijing Store. The organizer Zhongzhimeng released the 2013 White Paper of the Smart Alliance TV Industry Development of the China Intelligence Alliance. Detailed data explain the status quo and trends of the industry. The guests discussed the future development direction and opportunities of the smart TV industry.

The white paper released this time shows that in the first half of 2013, the penetration rate of smart TV reached 50%, and the activation rate reached over 77%. The average monthly activity was over 50%, indicating that the Chinese people have gradually become accustomed to using smart TVs to receive information. The tens of millions of new user developments each year have been gradually becoming the leader in the smart TV industry alliance.

This white paper is based on the operational data of Zhongzhimeng based on member companies such as Hisense, TCL, Changhong, and some industry research reports, focusing on the current status of activation rate and activity rate of the smart TV industry, application status, application development status, Four main themes of smart TV application developers were analyzed, and the smart TV ecosystem and its business model were explored.

The smart TV industry is getting bigger: Zhongzhimeng dominates 10 million users into industry alliance leaders

According to the “White Paper on Smart TV Industry Development in 2013 of the China Intelligence Alliance,” the current development of smart TV is developing rapidly. From January to June in 2013, the total sales of domestic smart TV reached 4.57 million units, and the year-on-year sales increase reached 105.7. %. It shows that consumers nowadays have increasingly considered smart TVs.

As an important enterprise alliance in China's smart TV industry, China Smart Alliance is under the influence of its established communication and exchange platform. Industry pillar companies such as Hisense, TCL, Changhong, and Huaneng are rapidly developing, and promote CIIC in the industry. Corporate alliances with the greatest influence and discourse power have become increasingly prominent leaders and advantages.

Double rise in activation rate and activity: Smart TV gradually integrated into the family

The white paper shows that since 2013, the proportion of smart TV sales has accounted for 45% of the total market, gradually becoming the mainstream model of market sales.

In addition, according to the survey, the activation rate and activity rate of smart TVs are also generally increased: Compared with the activation rate in 2012, the activation rate from January to June 2013 increased from 58% to 77%; the monthly activity rate remained at 45%. Above, the high point reached 54%, more than half. This set of data fully illustrates that more and more Chinese consumers are now using smart TVs and are beginning to participate more deeply in the use of smart TVs.

The number of smart applications of the three major manufacturers approaches 30,000: high degree of concentration

The report also shows that the number and types of smart TV applications launched by Changhong, TCL and Hisense have gradually become full. The total number of smart TV applications has exceeded 28,000, and the number of applications has basically met the needs of consumers. However, in terms of types, the three major types of games, life, and education are still the main ones, but smart software in such fields as education, social networking, and news and information is still not yet abundant.

The three major categories of applications are most favored by users: video, games, education ranks in the top three

The white paper shows that the types of applications that consumers choose to download are the same. According to the data, in the application rankings downloaded by users, downloads of videos, games, and education are ranked in the top three, while video application activation rates are on the terminal platforms of Changhong, Hisense, and TCL, and the number of integrated games, BesTV, CNTV. The data for the video applications of licensees, such as mango and mango, has an average activation rate of 74%, and the video per capita runs for 1.96 hours per day. It is not difficult to see that the needs of consumers are still very focused. Developers can adjust their R&D directions and projects in time to meet the actual needs of consumers.

Over 70% of application developers for personal developer resources have not yet achieved perfect "intra-circle integration"

To present the industry status for the whole picture, the basic situation for application developers is also an important research direction of the white paper. According to the white paper, even in the "Developer Salon" of the China Entrepreneurs Entrepreneurship Club and Hisense's "Smart TV Application Contest" held in 2012, there were a total of 10,391 smart TV professional developers in the industry. Although this magnitude of magnitude has not yet reached a scale effect compared to Android, ios, and other mobile software development areas, it is also gaining momentum.

At the same time, currently more than 70% of smart TV application developers are individuals, and corporate developers only account for 30%. Developers' talent integration has not yet fully opened.