Did the operator listen to the Prime Minister?

Simply dropping the reason for the high rate of tariffs to the operator's "profit monopoly" and even simply and rudely drawing the conclusion that "it is harder to reach benefits than to touch the soul," is not only unreasonable, it can not solve any problems.



Since Prime Minister Li Keqiang repeatedly criticized our telecommunications services, the Ministry of Industry and Information Technology urgently interviewed three telecommunications companies and demanded immediate price reductions in accordance with the provisions of the Prime Minister. How long before everyone is happy, the three major operators soon announced their respective policies. As a result, the excited crowd soon discovered that the operator's preferential policies and the imaginary preference margins are far from each other. Soon there was a lot of voices on the network that criticized operators. Many people even thought that operators were playing tricks with the prime minister.

Observing the offers launched by the three major operators, there are indeed many limitations. Prime Minister Ming Ming demanded “small profits but quick turnover”. Why are operators unwilling to cut prices? Is it really the case that operators dare to defy the Prime Minister’s orders for huge profits?

Why is it night traffic?

Observe carefully the traffic discounts introduced by the three major operators, which are generally related to the night traffic packets. The so-called night traffic packet refers to a traffic packet that uses the time from 23:00 to 7:00 the next day. As the gimmick of competition, the three major operators often promote on various occasions. In the field of campus marketing, you can often see promotional banners such as the 60-120G large flow of new network access. Actually, most of them are traffic packets that use the time from 23:00 to 7:00 the next day. For students and many late night parties, this type of night-time flow package can meet the needs of night-time Internet access, although it has limited use time. Especially for those who do not have WiFi at home in the field, night traffic packets are very attractive.

Why are the same traffic packets and night traffic packets so cheap? The original operator's communication network is working 24 hours, although many people use data services during the day, but the number of people used at night will drop dramatically. For operators, the cost of the 24-hour communication network is relatively consistent, and the idle time of the network during the night is a waste for operators. Through the night traffic package, the operator's communication network can be more fully utilized. Especially for people who have to go online during the period from 23 o'clock to 0 o'clock, night traffic packets have a strong attraction.



Why not all traffic is not cleared?

Although the three major operators have always provided packages with uncleared traffic, compared with monthly clearing packages, unclear packages are not worthwhile. This time, the prime minister asked the three major operators to launch traffic-clearance services. Operators only reiterated the original plans. Users' unsolicited traffic in any package is not realized.

Why are the three major operators failing to fully implement the service with uncleared traffic? The original traffic-purchasing plan on a monthly basis is just one of the many packages offered by operators. The reason why such a package is more favorable is because traffic has time to use. limits. The carrier sells traffic at a favorable price, but requires the user to use it within a certain period of time. This is in itself a normal promotion. If all traffic packets are not cleared on a monthly basis, everyone will naturally choose the largest traffic packet. The unrestricted use of each person naturally imposes a huge burden on the network, which has a serious impact on operators and other users. As the saying goes, "It's better to buy than sell." Operators will certainly be flexible in order to reduce losses. If 1G, 2G or more monthly clear flow packets are canceled, instead of 10M, 20M such zero flow packets, I really do not know in the end is a loss or make it?

Why is there still a dissatisfaction with broadband speed reduction?

In addition to traffic charges, the three major operators have also offered new offers for broadband. For example, both China Telecom and Beijing Unicom have reduced the corresponding 50M and 100M broadband tariffs, and they also promised to increase the speed of low-speed broadband below 4M. The sincere and full of broadband speed-up and price cuts have been blamed by some netizens for their lack of sincerity. Some netizens even think: “Home broadband is not enough to download Blu-ray HD. Generally, 10M is enough. Everyone asks for not more than 3,000 broadband cuts in a year, but it is now possible to drop 60-70 chunks of broadband a month.”

In fact, this view is not correct. Wired communication is different from wireless communication. The cost of laying a line is extremely high. Although with the advancement of technology, broadband transmission costs have dropped significantly. However, due to the high admission fees for residential properties, the cost of broadband construction and maintenance remains high. In the face of high costs, the space for low-cost broadband drops is extremely limited. If you can't lower prices, you can only increase the speed, and the speed increase is also very important for daily use. With the promotion of various video boxes, more and more families are accustomed to watching video programs on television through the Internet. From ordinary high-definition videos to truly meaningful 4K programs, people are increasingly demanding broadband speeds. The broadband speed below 10M has been difficult to meet the network requirements of most homes, and more and more homes have switched to using 50M or even 100M high-speed broadband. In this case, the price cuts of Telecom and China Unicom are extremely important. People's needs are constantly increasing. It is not appropriate to look at broadband in an old-fashioned way.



Why is "new bottled old wine"?


In fact, the promotions announced by the three major operators this time have all already existed. Many netizens even believe that this is just a "new bottle of old wine," and it is purely a prime minister and consumers. We can't help but ask: Why isn't this time offering more aggressive discounts?

In fact, although operators have already launched many extremely favorable packages, not all people use these packages. With the issuance of FDD trial commercial licenses, several operators launched a very favorable 4G traffic package as early as half a year ago. The cheapest 2G unlimited-time traffic package only costs 49 yuan. However, a few months later, many people still stay at 70 yuan 1G flow tariff, and did not enjoy the benefits of low tariffs. It is not difficult to see that even if the telecommunications tariff is drastically reduced, many users staying in the old packages still cannot feel it. Simple price cuts do not benefit most people, and increasing the promotion of new tariff packages has become a task that operators must do.

Through this publicity, the new tariff packages of several operators are known to everyone, and more and more people will also go to the business hall to handle the new packages in time. With the wide deployment of preferential packages, the average level of communication fees will be further lowered, which can be said to be a real good thing.

to sum up

Conspiracy theorists generally believe that the operator is a monopoly of profits, and it is impossible to actively reduce tariffs. “The so-called discounts are either not available or are only relevant to a small number of people. And most of the discounts only increase services without reducing costs.” According to this view, operators who are state-owned enterprises would rather Their own interests are not willing to obey the orders of the Premier of the State Council, but is this possible? The answer is obviously negative!

From the operator’s financial report, the profits of the three major operators have dropped drastically, and telecommunications even experienced a decline of more than 9%. From the serious imbalance caused by delays in 3G and 4G licenses, to the rise in high fees for residential property, and to the extreme confusion in the lack of communication construction in telecommunication law, operators have to bear the bad consequences of policy confusion. . Simply dropping the reason for the high rate of tariffs to the operator's "profit monopoly" and even simply and rudely drawing the conclusion that "it is harder to reach benefits than to touch the soul," is not only unreasonable, it can not solve any problems. To reduce prices and benefit the general public, one cannot rely on the Prime Minister alone. The relevant government departments must profoundly study what exactly is the key to causing high tariffs!

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