The rapid rise of laser TVs has captured the attention of both consumers and industry experts. According to data from Avi Cloud, a leading research firm, TV sales in the first half of 2017 dropped by 7.4% year-on-year, while laser TV sales surged by an impressive 224%. In contrast, quantum TV and OLED TV growth remained below 100%, at 44% and 96% respectively. This significant disparity highlights the growing momentum behind laser TVs, with numerous brands entering the market, including traditional projector manufacturers, home appliance companies, and internet-based brands.
Laser TVs are essentially advanced projectors that use a laser light source and a large, light-resistant screen (typically 100 inches or larger). These devices often come equipped with smart operating systems, allowing for online streaming and gaming features similar to smart TVs. Despite their similarities to projectors, laser TVs have quickly become a popular choice among consumers due to their superior image quality and immersive viewing experience.
However, as the market expands, so do the challenges. Industry standards for laser TVs are still in development, covering areas such as brightness measurement, picture quality evaluation, and pricing structures. Without these standards, it's difficult for consumers to compare products effectively. Zhongguancun Online, a well-known tech media platform, has taken on the responsibility of helping to establish these standards through comprehensive testing and reviews.
Testing procedures follow strict international ISO/ANSI standards, using professional equipment like illuminance meters in controlled environments. This ensures accurate and objective evaluations of laser TVs, which are then shared openly with the public for transparency.
The review included a wide range of laser TV brands, spanning three main categories: traditional projector companies like BenQ and Optoma, internet-based smart hardware startups such as Miji and Nuts, and home appliance giants like Hisense and Xiaoshuai. Each brand was evaluated based on design, performance, and user experience.
Design is subjective, but the review focused on visual aspects and detailed features, such as interface placement and eye protection functions. Some models featured auto-focus capabilities, while others required manual adjustments. The importance of user-friendly interfaces and ergonomic design was emphasized, especially for those who may not be tech-savvy.
Power consumption, temperature, and noise levels were also tested, as they directly impact user experience and long-term reliability. While some models consumed over 400 watts, the average was around 282 watts, which is considered acceptable for daily use.
Objective tests measured ANSI brightness, color gamut, and contrast ratios. Most models performed well, with ANSI brightness ranging from 1800 to 2800 lumens. Color gamut exceeded 70% of the NTSC standard, with some models reaching over 80%. Contrast ratios varied, but many models showed improvement compared to traditional projectors.
Color accuracy was assessed through real-world shooting comparisons, revealing distinct differences in color styles among brands. Smart systems were also reviewed, with most models offering comparable performance to smart TVs, though some lagged behind in UI design and content availability.
In conclusion, the Hengping review highlighted the potential of laser TVs while identifying areas for improvement. As the market continues to grow, it's crucial for manufacturers to focus on enhancing overall performance, user experience, and industry standards. With ongoing advancements, laser TVs are poised to become a major player in the home entertainment landscape.
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