On July 18, 2017, the China Smart Display and Innovation Application Industry Conference, along with the 44th CRC Color TV Industry Research Quarterly Press Conference, took place at the Pullman Beijing Xingji Hotel. These events were organized under the guidance of the Department of Electronic Information Management of the Ministry of Industry and Information Technology and supported by the China Electronics Video Industry Association (CVIA). The conference brought together key players from various sectors of the color TV industry, including industry associations, material suppliers, manufacturers, brands, and content providers.
The theme of the event was “Innovation, Age, and Together,†highlighting the importance of technological progress and collaboration in shaping the future of the television industry. During the conference, the “2017 China TV Market Semi-annual Summary Report†was officially released, offering insights into market trends and developments. Sharp’s new color technology was also recognized with the “2017 Innovation Technology†award from CVIA, showcasing its commitment to advancing display technology.
So, what exactly is this innovative color technology? It's called "Huangcai," a technology developed by Sharp in 2011. Huangcai is based on a direct-type backlight structure that allows for precise control over brightness levels across different zones of the screen. By analyzing the light and dark elements of an image, it adjusts the backlight accordingly, enhancing contrast and color accuracy. This results in images that are more vivid, detailed, and visually striking.
For example, if you try to watch the 1986 version of *Journey to the West* today, you might find the picture quality lacking due to the limitations of the technology at the time. Huangcai helps improve such experiences by using a patented algorithm to decode artifacts from the source, combined with high-brightness screens and wide color gamuts. The result is a clearer, more vibrant image—like cleaning off the dust from an old movie screen.
Previously, Huangcai was only available on a limited number of high-end Sharp TVs, making it quite expensive. However, the latest model, the Despatch S60, now features this technology at a much more affordable price. If you're interested, you can check out the product on e-commerce platforms like Foxconn Rich Networking or JD.com.
For more information on smart TVs and streaming boxes, visit Smart TV Information Network Sofa Butler (http://), a leading platform in China that provides comprehensive coverage of smart TV and box technologies, software, and user support. Whether you're looking for product reviews, technical details, or community discussions, this site is your go-to resource for all things smart TV.
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