"The smartphone market is saturated", which is a remark that has been repeatedly emphasized by people in the mobile phone industry in the past year.
Sure enough, market research firm IDC's latest global smartphone report released in the second quarter showed that global smartphone shipments in the last quarter were 343.3 million units, a year-on-year increase of only 0.26%. This is the second consecutive quarter of global smartphone sales. The speed dropped to less than 1%.
The global smartphone market is close to saturation
From the latest data, the global smartphone landscape has changed a lot: Samsung still maintains its dominance, and the second apple is gradually getting tired, in the third place, and for a long time to surpass Xiaomi. Proud Huawei, had to be wary of the two domestic little brothers OPPO and vivo, as for the millet that once created myth, has been assigned to "other".
Samsung's dominance is stable and the iPhone is not strong.
Two days before IDC released the latest smartphone report, Apple and Samsung also released the latest financial reports, but the results were both sad and happy.
In the second quarter, Apple sold a total of 40.399 million iPhones. Although shipments exceeded expectations, it still fell 15% from the same period of last year. This is the iPhone's two consecutive quarters of decline in shipments, and directly caused Apple's revenue and net profit. Continue to languish.
Samsung has already gone out of the past year's downturn, net profit increased by 1.65% year-on-year, exceeding analysts' expectations. Mobile phone sales also increased by 5.5% to 77 million units, which is more than the second apple and third place Huawei. There is more to sum.
The gap between the two is constantly widening
Samsung's latest flagship model, the Galaxy S7, played a leading role in the company's gorgeous turn. Due to the lack of products in the market, the Galaxy S7 unexpectedly became an explosion product this year. It not only has a difference between the curved screen and other mobile phones, but also has practical functions such as waterproof and dustproof.
The market expects Samsung Electronics Galaxy S7 to sell 10 million units in the first quarter, while shipments in the second quarter were 16 million units, and the more expensive curved screens sold more than the flat version.
In addition, Samsung Electronics' more streamlined production line helped the company reduce costs in order to survive in today's more competitive environment. In the past, Samsung always liked to launch as many mobile phone products as possible to test which ones would be popular with consumers. However, Samsung's strategy in smartphones is different from that of Apple. When Apple is looking for new growth in the category of sales decline and expansion, Samsung Electronics is cutting product types.
Investment banker Macquarie analyst Daniel? Daniel Kim said: "Obviously, Samsung Electronics has learned a lesson in the past two years, and they have made a big improvement in cost control and product mix."
In contrast, Apple is not as attractive to users as it used to be, mainly because of its lack of innovation, and even uncharacteristically launched iPhone SE with smaller screen and cheaper price, which directly led to the decline in iPhone revenue exceeding sales. The decline.
Looking at the upcoming iPhone 7 in September this year, according to the information currently exposed, this latest Apple flagship machine still has no exciting new features, perhaps the iPhone's downturn will continue for some time.
The rise of OPPO and vivo is amazing
In IDC's report, two companies are quite eye-catching: BBK's OPPO and vivo, after being among the top five in the world, the two mobile phone manufacturers maintained a staggering growth of 136.6% and 80.2% respectively.
OPPO's sales trend after entering the top five in the world
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