Liang Guoqin: President of Guangzhou Hedong Electronics Co., Ltd.
Firas Khalid Mazlous Nodes: General Manager, Smarthome
In the past 2008, we felt the pulsation of the smart home market gradually warming up. The huge potential of the domestic smart home market has become the new blue ocean of international smart home brand. At the end of the year, Guangzhou Hedong Electronics (HDL) teamed up with the smart home brand Smart home from the Middle East to create a brand new Smart home-HDL smart home brand to jointly develop the smart home market in China, which undoubtedly introduced a new development model for the industry. . Not long ago, the two sides cooperated to pass the news, and Smart home-HDL won the bid for the “Top Ten Luxury Mansions in Chinaâ€. In the first time, the magazine specially connected the responsible persons of both parties to tell the readers the story behind the cooperation between the two parties.
Reporter: As we all know, the traditional advantage of Hedong Electronics (HDL) lies in the field of intelligent lighting control and stage lighting control. What is the reason for HDL and Smarthome to develop strategic cooperation and jointly develop the smart home market in China? In the Chinese market, what areas will the two sides cooperate in the early stage?
Liang Guoqin: HDL has more than 20 years of experience in stage lighting control. Later, we applied intelligence and stage to the environmental and outdoor lighting demonstration project, and realized that if the scale of the lighting system is reduced, it can be applied to the family. The comfort, humanization and energy saving of life have great significance. Then we started research on smart home products. The partner Smarthome has more than 20 years of successful experience and has thousands of successful experiences in building smart homes. In the early stage, we have cooperated in the Middle East market for nearly 5 years. Now we combine the advantages of both parties. It is to further develop the smart home market and bring some new ideas to the smart home industry in China.
In the current Chinese market, resources and conditions are basically mature. We have done some research in the Chinese market. In recent years, the promotion of propaganda and ideas has made the concept of smart home no longer unfamiliar. Many developers have already had the concept of intelligence. . However, in fact, there are very few real application cases. People's current smart home concept is only at the core of visual intercom and security. In fact, these are just a very preliminary stage of the smart home concept. We believe that the current owners have intelligent needs, but they have not formed a mature business model. Now it is time for real smart homes to enter the Chinese market.
Reporter: It is understood that Smarthome has been targeting the Middle East market in the past. Will it be necessary to adjust the product design of the new brand to enter the Chinese market in order to better suit the needs of Chinese users? And will HDL features be more reflected in the field of intelligent lighting control with HDL's traditional advantages?
Liang Guoqin: China's smart home users are economical and simple, which is determined by the consumption power of the Chinese market. The market in the Middle East is dominated by high-end routes. The domestic market is mostly based on video intercom and has limited functions. At present, we will adopt the "two-legged walking" approach in the product function design of new products, considering both the requirements of high-end customers and the customers who take care of the simple requirements. Because our system is more scalable, the high-end and low-end products are the same in terms of function. The former is only diversified and deepened on the basis of the latter, which is very suitable for high-end and low-end customers. .
The HDL system has two major characteristics: First, the original stage lighting control experience is used to dissolve the stage elements into the family, adding more entertainment to the family. Secondly, intelligent DIY technology, simple operation programming, touch screen and panel interface are very simple, we call it "nanny interface"; SMS, remote control, we call it "Boss (or owner) interface", use SMS to communicate with the home, There are two-way feedback electrical switches, electrical faults and so on. In addition, HDL products are highly scalable, and a system includes security, electrical control, and entertainment, which greatly reduces costs.
Edit: LC-HY
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