This year's Guzhen Light Fair is a bit cold. However, just as all the manufacturers lamented, the Jossen lighting, which has been crouching for five years, is uncharacteristic: to build the Jossen Home Lighting Living Museum, launch the Thousand-Store Masters Project, and invite Zeng Zhiwei to cut the ribbon. The grand new product promotion conference, the Canton Fair, the Light Expo, and the Hong Kong Lighting Exhibition were all on the stage. A series of big-handed activities have come and gone, which has aroused strong repercussions in the industry.
According to He Rongbiao, president of Johnson Electric (China) Co., Ltd.: During the light fair, the number of Qiaosen lighting signings exceeded 16 million yuan. If you add the Canton Fair and the Hong Kong show at the end of the month, this October for Jonson Lighting, It can be said that in October, the end of more than five years of hard work, Jonson lighting can finally head up.
Zeng Zhiwei helped launch the ceremony
During the Guzhen Light Fair, Jonson Lighting is undoubtedly the biggest highlight in the industry. From 2:00 pm to 4:00 pm on October 19, Hong Kong film and television superstar, Honorary President of the Hong Kong Performing Artists Association, member of the Guangdong Provincial Political Consultative Conference, and Mr. Zeng Zhiwei, the spokesperson of Qiaosen, visited the site of the Guzhen Light Fair, which was the store of Qiaosen Home Lighting Life Museum. Masters plan to start the ceremony to cut the ribbon.
Zeng Zhiwei pointed out in the live speech: In the past 6 years, I have been paying attention to the growth of Jonson Lighting. Jonson’s rapid and steady development, especially in the field of home lighting, from product development, production, marketing to branding, has achieved one after another. One grade. This made me more convinced of the original view, indicating that choosing to endorse Jonson lighting is a correct choice.
At the same time, he also said to all the guests present: 6 years of cooperation, I want to prove to everyone that Jonson Lighting is a very honest and development-oriented company, the company president Mr. He Rongbiao is also a strong sense of responsibility and flexibility Entrepreneur of ideas. And I hope that more agents and friends can choose Jonson like me, choose Jossen Home Lighting Life Museum, I believe this will be a correct choice.
It is understood that since the cutting into the lighting industry in 2003, Jonson Lighting has cooperated with Zeng Zhiwei three times in a row, but it has always been very low-key and has not carried out large-scale publicity and promotion. This sudden high-profile debut, it is inevitable that people guess.
In this regard, He Rongbiao, president of Johnson Electric (China) Co., Ltd. told reporters: In fact, the answer is only two words. Five years ago, Jonson only entered the lighting industry with energy-saving lamps. Everything started. The production, sales, technology research and development and other aspects were not perfect. The market development and core competitiveness have not yet formed. If you use hype endorsements to publicize hype, it is an irresponsible performance for customers. After five years of hard work, the company's systemization and process standardization, as well as product innovation and lean production have made great progress, and already have the basis for impacting first-line brands.
It is reported that in addition to more than 200 representatives of the core agents in China, the guests of the China Lighting Association, Chen Yan, the vice chairman of the Zhongshan Municipal CPPCC, the deputy director of the Economic and Trade Bureau, Ms. Wu Yuexia, and the leader of the Guangdong Lighting Association, Zhongshan City, Zhongshan City Relevant leaders of the governments of Xiaolan Town and Guzhen Town also participated in the launching ceremony.
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