LED full color display overall industry research

(1) Introduction of China LED full color display industry

The arrival of the information society has promoted the development of modern information display technology. LED display screens are widely used in securities trading, finance, airport flights, ports, stations, stadiums, road traffic, dispatching command centers, postal services. Telecommunications, shopping malls, advertising media, performances, gatherings, exhibitions. With the improvement of LED material technology and technology, LED display has become one of the mainstream products of information display with outstanding advantages.

With the influx of red, pure green and pure blue LED tubes into China and Chinese companies, the full-color display produced by red, green and blue LEDs can display text, graphics, images, animations, quotes, videos, Various information such as video signals, LED full-color display has been widely used in China since 1999.

LED technology and production costs continue to decline, LED display market sales began to accelerate. Before the 2008 financial crisis, the LED full-color display of investment leasing grew relatively fast, and the financial crisis directly gave the industry a certain degree of impact; the 2008 Olympic Games promoted the development of China's sports industry, and the construction of large-scale sports stadiums nationwide. LED full color display is adopted.

The economic situation and the price of the LED full color display directly affect the market demand. LED display products are usually sold in engineering form, that is, the final use of LED display includes pre-installation engineering design, display point distance determination, engineering construction and long-term maintenance after sale, so this determines the market operation mode of LED display and engineering The project operates in the same mode.

(II) Overall market situation of LED display in China

Before 2008, China's LED display screens included single and double primary colors and full-color displays, all of which maintained a relatively high growth rate. Affected by the economic crisis, investment has decreased and display demand has dropped significantly. In 2008, market sales were 10.02 billion yuan, a year-on-year increase of 38%. As of November 2009, the market sales were approximately 10.26 billion yuan, and the annual sales were expected to be 11.19 billion yuan, an increase of 11.7%.

Due to the financial crisis, the market demand has declined, and the market competition is fierce. In order to compete for the only market, the price of full-color display has declined rapidly since 2008.

In 2009, part of the full-color display replaced the single- and dual-primary display screens for information display and advertising. For example, the display screen for the information indicator of Beijing Metro Line 4 uses the SD full-color display. At present, the market share of full-color displays exceeds that of single and double-primary displays, with market sales accounting for 62.6%.

(3) Full color LED display market conditions

1. The overall market situation of full color LED

Due to the rapid development of China's economy and the hosting of the 2008 Olympic Games in Beijing, the overall market for LED full-color displays has maintained rapid growth. In particular, the market for full-color display industry in 2007 and 2008 has grown rapidly, with growth of 59.2% and 51.8%, respectively.

The economic crisis in 2008 has had a relatively large impact on the demand for display screens. The biggest impact is the LED display for leasing. The demand for display rental market has dropped sharply, and the investment in LED full-color display for leasing is relatively small.

With the rapid development of China's economic recovery, the impact of the 60th anniversary of the National Day in 2009 and the 2010 World Expo, the sales of the full-color display market in 2009 has reached nearly 6.55 billion yuan.

From the perspective of the overall industrial layout, the focus of China's LED full-color display industry is concentrated in East China and South China, with market demand in East China and North China.

According to industry statistics, the largest area of ​​LED full-color display manufacturers is East China, accounting for 34.5%, followed by South China, accounting for 28.7%. Other regions mainly focus on smaller production plants, packaging companies, no Creativity.

In 2008, the region with the largest sales of LED displays was in East China, accounting for 30.8%, followed by North China with 27.2%.

From the perspective of industry user distribution, the most used in 2008 is the stadium and media leasing industry. Sports venues accounted for 28.5% and media rentals accounted for 25.5%.

2, LED full color display industry market growth trend

LED displays are still in emerging industries, and market saturation is not high. Customers using LED full color displays are concentrated in the high-end market. China's 4 trillion yuan investment has driven the development of China's LED large-screen market. In 2008, LED full-color display successfully realized the dream of science and technology Olympics for the Chinese Olympic Games. The aura of the post-Olympic effect still exists. The LED display will continue to be developed on a large scale at the 2010 Shanghai World Expo, various large sports venues, refurbished railway stations, airports, large shopping malls under construction, and business centers.

The full-color LED display will replace the dual-primary display and become the growth point of the market, and the proportion in the overall market will continue to expand. In 2009-2011, China's LED display market will grow at an average annual rate of 35%. In 2010, the market demand will reach 11.83 billion yuan.

LED full color display industry market growth trend mainly has the following aspects:

1) Full color display product classification is finer

The display brightness of outdoor LED displays is higher than that of indoors. The typical brightness of outdoor LED displays is 5,000-6,000 nits (cd/m2), and the indoor LED display is 2,000 nits. In the outdoor, the LED display has the functions of cold resistance, waterproof, dustproof and cooling; the LED display products meet the needs of professional applications, the level of specialization will continue to improve, and the specialized products of the application requirements will be expanded to form new products of LED display and New application areas, such as large-area LED display for urban lighting projects, LED display for stadiums, and LED display for transportation.

2) The industry will gradually standardize and standardize products and accessories

Among the conventional LED display products, standardized display devices and control systems will be more widely adopted. Integrated LED display products will occupy a major position in the industry. The specialized division of production of standardized LED display products and market technical services will be More obvious.

3) Price decline will be a key factor in expanding market capacity

The reason for the rapid development of the LED display market in recent years is mainly due to the price drop. In the future market progress, the market effect of lowering prices will exceed the role of technological progress. The gradual decline in prices has become one of the unstoppable trends in LED large screens and even the entire LED industry.

4) The government behavior market has dominated in recent years

China's “4 trillion” investment in infrastructure and basic industries will significantly drive the development of China's LED large-screen market; the civilian and small-enterprise markets are still small and narrow, and some of these companies do not have large-scale application of LED screens. Economic ability, the government behavior market will be the focus of market development for some time to come.

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