On January 22, 2015, Lehman Sports Marketing Resource Conference was held at the Westin Beijing Financial Street. At the meeting, Lehman officially released the marketing resources of the 2015 Super League League, and at the same time released a name. For the "12th person" mobile Internet APP product and Lehman's exclusive development of the new LED advertising media in the football field, Lehman's strategic prototype of the multi-angle and all-round layout of the football industry has emerged. Le Man, chairman of Lehman, said that "very optimistic about the future of Chinese football and China's sports industry, the next decade from 2015 will be Lehman's new decade in the sports industry."
Lehman’s confidence in Chinese football has been strongly supported in the ongoing Asian Cup. In the Asian Cup group match, the Chinese men's team won the best record in 39 years and won the praise of the national fans. The enthusiasm surrounding the Chinese football is fermenting on the Internet. Perhaps it is too early to conclude that Chinese football has changed. However, the Super League in the 2015 Super League has shown a strong upward trend.
Just this month, Evergrande has always introduced two world-class foreign aids for the Super League. The Brazilian internationals Gao Laat and Alan joined the company for 15 million euros and 11 million euros respectively. In this sense, the Super League has already Europe's five major leagues are on par, and the same big clubs are not just Evergrande. Beijing Guoan, Guangzhou R&F, Shandong Luneng, Shanghai Shanggang and Shanghai Greenland will have more than 500 million investment in the new season. 2015 is bound to stage history. The strongest Super League.
In 2015, the Chinese Super League is more powerful than the Super League. On January 9th, the Football Association announced on its official website that it had outsourced the naming rights and media copyrights of the Chinese League in the next few seasons through competitive negotiations, which means that the "Scarred" decade of the Chinese League will usher in the first The famous brand, starting from the 2015 season, the Chinese League will receive a title fee of not less than 15 million yuan, although it may be only one-tenth of the Super League, but it is enough to give the club investors hope, let people see The "Star Fire" of the business development of the League A.
What is more worthy of attention outside the title is that the Chinese Football Association has put forward high requirements for the broadcast production and media copyright of the Chinese League. The media copyright winners need to be responsible for the whole season signal production of the Chinese League, and achieved in 2015. 160 games, to ensure that more than 50% of the competition area to achieve TV broadcast coverage, achieved 240 games in 2016, and each round of minimum guaranteed national television broadcast platform live broadcast a game.
Although the level of competition in the League A has some gaps compared with the Super League, it has the advantage of differentiated competition from the Super League. According to the current situation, there are at least no Super League teams in Shenzhen, Wuhan, Xi'an, Changsha, Qingdao, Hohhot, Urumqi, Nanchang and Qinhuangdao in the 2015 season. There are many first-tier cities and heavy second-tier cities. Although the League A is a secondary league, the difference between the geographical distribution of the team and the Super League makes the business development of Zhongjia can be “four or two.†Each match day of the Chinese League is expected to be the grand sports carnival in the city where the club is located.
With the naming rights of China and the global broadcast rights, Lehman has become a beneficiary of the market reform of the Chinese League. In the context of the 2015 season in which ATV has achieved satellite TV and new media coverage, the value of Lehman’s club marketing resources will be further enhanced. At the meeting, Lehman released the official partner package of the Chinese League Club (5 minutes) and the official sponsorship package (3 minutes), the bidding price was 6 million and 3.6 million, respectively, and the focus was on finance, automobile and electricity. Merchants, beer, electronic products, sports equipment and other industries are invited to bid, each industry is limited to one sponsoring partner. As early as last October, Huachuang Securities had signed a contract with Lehman to become Lehman's first partner and also became the exclusive sponsor of the securities industry.
At the meeting, Lehman also showed a special football field LED advertising media, the entire LED screen was made into the shape of a can, the bottle can broadcast the relevant beverage product ads 360 degrees, the effect is very vivid, the first patent for Lehman product. In the next step, Lehman will cooperate with the Chinese club to put this special type of LED screen in the middle of the competition, and to engage in investment. This type of cans will be used for beverage brands such as beer, herbal tea, carbonated drinks and functional drinks. Produce attraction. In the future, Lehman may also develop special-shaped screens of other shapes, such as automobiles, as needed. Through this move, Lehman will build a new field of business resources system, and can be promoted to other football events outside the Chinese.
What made the participants even more refreshed at the conference was a mobile Internet APP product called “12th Personâ€. In addition to the information, social, e-commerce, and lottery functions of the general golf application on the market. In addition, the Lehman's advantage in the LED display of the stadium is fully utilized, and the dual-screen interaction between the fan screen and the LED screen of the stadium is realized. The fans can send the blessings of the team players along with their own names through the mobile phone editing. On the LED screen, real-time interaction with clubs, club stars and live fans. Lehman will try this gameplay using non-relay periods such as pre-match and intermission. Chairman Li Mantie said, "Mobile Internet has been identified as a new development direction for Lehman in the field of sports. Lehman will build a platform for fans and clubs to interact through the '12th person' to precipitate the fan user base and open up the C-end market. "Lehman's LED screen covers 90% of the clubs and has a very good entrance advantage." The product is expected to be online at the start of the 2015 season.
At the press conference, Lehman also released 10 minutes of advertising and marketing resources in all 240 games of the 2015 Super League, and attracted investment from across the country. The value of marketing resources in the Super League is obvious and has become a scarce resource.
Since sponsoring the Super League in 2011, Lehman's layout in the sports field has been concentrated in the field of football, and has established a first-mover advantage, and at this conference, Lehman revealed his willingness to expand into other areas of the sports industry. “The next step is to seek quality event resources and use financial means to directly acquire or incubate quality projects,†said Chairman Li Mantie. In the coming years, football business operations, event IP and Internet will become the strategic pillars of Lehman's sports business. Lehman Sports will usher in a leap forward in both depth and breadth. (This article is the contribution of Lehman Optoelectronics)
Lehman’s confidence in Chinese football has been strongly supported in the ongoing Asian Cup. In the Asian Cup group match, the Chinese men's team won the best record in 39 years and won the praise of the national fans. The enthusiasm surrounding the Chinese football is fermenting on the Internet. Perhaps it is too early to conclude that Chinese football has changed. However, the Super League in the 2015 Super League has shown a strong upward trend.
Just this month, Evergrande has always introduced two world-class foreign aids for the Super League. The Brazilian internationals Gao Laat and Alan joined the company for 15 million euros and 11 million euros respectively. In this sense, the Super League has already Europe's five major leagues are on par, and the same big clubs are not just Evergrande. Beijing Guoan, Guangzhou R&F, Shandong Luneng, Shanghai Shanggang and Shanghai Greenland will have more than 500 million investment in the new season. 2015 is bound to stage history. The strongest Super League.
In 2015, the Chinese Super League is more powerful than the Super League. On January 9th, the Football Association announced on its official website that it had outsourced the naming rights and media copyrights of the Chinese League in the next few seasons through competitive negotiations, which means that the "Scarred" decade of the Chinese League will usher in the first The famous brand, starting from the 2015 season, the Chinese League will receive a title fee of not less than 15 million yuan, although it may be only one-tenth of the Super League, but it is enough to give the club investors hope, let people see The "Star Fire" of the business development of the League A.
What is more worthy of attention outside the title is that the Chinese Football Association has put forward high requirements for the broadcast production and media copyright of the Chinese League. The media copyright winners need to be responsible for the whole season signal production of the Chinese League, and achieved in 2015. 160 games, to ensure that more than 50% of the competition area to achieve TV broadcast coverage, achieved 240 games in 2016, and each round of minimum guaranteed national television broadcast platform live broadcast a game.
Although the level of competition in the League A has some gaps compared with the Super League, it has the advantage of differentiated competition from the Super League. According to the current situation, there are at least no Super League teams in Shenzhen, Wuhan, Xi'an, Changsha, Qingdao, Hohhot, Urumqi, Nanchang and Qinhuangdao in the 2015 season. There are many first-tier cities and heavy second-tier cities. Although the League A is a secondary league, the difference between the geographical distribution of the team and the Super League makes the business development of Zhongjia can be “four or two.†Each match day of the Chinese League is expected to be the grand sports carnival in the city where the club is located.
With the naming rights of China and the global broadcast rights, Lehman has become a beneficiary of the market reform of the Chinese League. In the context of the 2015 season in which ATV has achieved satellite TV and new media coverage, the value of Lehman’s club marketing resources will be further enhanced. At the meeting, Lehman released the official partner package of the Chinese League Club (5 minutes) and the official sponsorship package (3 minutes), the bidding price was 6 million and 3.6 million, respectively, and the focus was on finance, automobile and electricity. Merchants, beer, electronic products, sports equipment and other industries are invited to bid, each industry is limited to one sponsoring partner. As early as last October, Huachuang Securities had signed a contract with Lehman to become Lehman's first partner and also became the exclusive sponsor of the securities industry.
At the meeting, Lehman also showed a special football field LED advertising media, the entire LED screen was made into the shape of a can, the bottle can broadcast the relevant beverage product ads 360 degrees, the effect is very vivid, the first patent for Lehman product. In the next step, Lehman will cooperate with the Chinese club to put this special type of LED screen in the middle of the competition, and to engage in investment. This type of cans will be used for beverage brands such as beer, herbal tea, carbonated drinks and functional drinks. Produce attraction. In the future, Lehman may also develop special-shaped screens of other shapes, such as automobiles, as needed. Through this move, Lehman will build a new field of business resources system, and can be promoted to other football events outside the Chinese.
What made the participants even more refreshed at the conference was a mobile Internet APP product called “12th Personâ€. In addition to the information, social, e-commerce, and lottery functions of the general golf application on the market. In addition, the Lehman's advantage in the LED display of the stadium is fully utilized, and the dual-screen interaction between the fan screen and the LED screen of the stadium is realized. The fans can send the blessings of the team players along with their own names through the mobile phone editing. On the LED screen, real-time interaction with clubs, club stars and live fans. Lehman will try this gameplay using non-relay periods such as pre-match and intermission. Chairman Li Mantie said, "Mobile Internet has been identified as a new development direction for Lehman in the field of sports. Lehman will build a platform for fans and clubs to interact through the '12th person' to precipitate the fan user base and open up the C-end market. "Lehman's LED screen covers 90% of the clubs and has a very good entrance advantage." The product is expected to be online at the start of the 2015 season.
At the press conference, Lehman also released 10 minutes of advertising and marketing resources in all 240 games of the 2015 Super League, and attracted investment from across the country. The value of marketing resources in the Super League is obvious and has become a scarce resource.
Since sponsoring the Super League in 2011, Lehman's layout in the sports field has been concentrated in the field of football, and has established a first-mover advantage, and at this conference, Lehman revealed his willingness to expand into other areas of the sports industry. “The next step is to seek quality event resources and use financial means to directly acquire or incubate quality projects,†said Chairman Li Mantie. In the coming years, football business operations, event IP and Internet will become the strategic pillars of Lehman's sports business. Lehman Sports will usher in a leap forward in both depth and breadth. (This article is the contribution of Lehman Optoelectronics)
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