Leike Lighting, a new enterprise in the field of business development with the concept of “creating and lighting the world with heartâ€, continues to expand its production scale and build high-quality products, while continuously increasing its efforts to open up the domestic market. The siege of the city has paved the way for the road ahead.
In the vertical and horizontal world, the channel is first. Deeply aware that channel construction has an important role in the development of the company, with the success of the East China dealer conference, and the happiness 520 combination into the CCTV Avenue of Stars, facing the market's new reshuffle, what is its brand advantage? What is the potential? How is the operation of the five major operation centers? Where to go next? With the attention of the industry, our reporter once again approached Leike Lighting, and discussed the related issues with Chairman and General Manager of Huang Rongzhen.
Today, Lake
According to Mr. Huang, the commercial LEDs developed by Rick and Harbin Institute of Technology and Fudan University Electric Light Source Research Institute will be launched in 2008. Plus existing ceiling lamps, downlights, grille lamps, spotlights, lamp panels, brackets, metal halide lamps, wall washers, light sources, electronic transformers, ballasts, etc., more than ten series of thousands of varieties, must It will enhance the leading edge of Leike products in the field of commercial lighting and expand the business coverage and profit margin of merchants.
While having strong research and development capabilities, Lec is focusing on the deep processing of commercial lighting products in the manufacturing field. The various processes of product production can be completed quickly within the manufacturing base. At the same time, Leike invested heavily in the introduction of advanced production equipment from abroad, greatly improving production capacity and production efficiency, and fully achieving rapid production, quality and quantity, and delivery on schedule.
Tomorrow, Lake
In the face of fierce market competition and a dazzling array of products, the first thing that Lake needs to solve is the question of why consumers want to buy your products. Mr. Huang said frankly that he must work hard in four aspects: first, the style orientation of the product; second, the guarantee of excellent product quality; third, guaranteeing that the brand will never be outdated by the concept of innovation; and fourth, establishing a sound service guarantee system.
Market-competitive companies and potential brands are taking two steps to look at today's trends. To this end, Mr. Huang proposed that the strategic goal for the next five years is to make Leike Lighting a nationally renowned brand and become the most promising business enterprise.
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