The October of the Golden Autumn is a harvest season for lighting companies. With the victory of the 17th National Congress of the Communist Party of China, energy conservation and emission reduction were written in the government's work report, which also indicates the arrival of some energy-saving lighting companies in the spring. The reporter learned from the State Council Administration Bureau that as of October 31, the central government The state organs have completed the replacement and transformation of all non-energy-saving lamps in the office area, achieving 100% utilization rate of energy-saving lamps. At the same time, the lighting of newly-built or updated engineering projects has basically adopted energy-saving lighting. Lighting and energy-saving are also the focus of work in cities and towns across the country. Exploring the lighting market this month, we can easily find the following characteristics:
Best selling products in October 2007
Crystal lamp "three consecutive championships"
The crystal lamp won the championship this time. It has won the previous August and September. The author believes that the trend of the crystal lamp is not accidental: First of all, from the overall trend, the style of the crystal lamp has been greatly improved compared with the previous one. The price is lower than before, and there are high, medium and low grade products available. Consumers choose; Secondly, from the perspective of consumer groups, in addition to the decoration of large hotels, crystal lamps have also entered the homes of ordinary people. As the living standards of the people continue to improve, it is not uncommon to spend about 5,000 yuan on lighting decoration. Third, from the perspective of profit margin, the profits of other products on the market are declining, but the sales of crystal lamps are relatively Yes, so many businesses are now paying attention to crystal lamps.
In addition, in the runner-up and third place position is "lighting" and "lighting", with the general improvement of people's living standards, people pay more attention to lighting effects and taste feelings, this trend is difficult to weaken in the short term, all lighting companies This need can be taken seriously.
Indoor lighting "local heating" outdoor lighting has "cooling down"
In the HC lighting market in October, the interior lights have two-way "big army" to achieve excellent performance - energy-saving lamps and interior lighting. Although some companies that sell energy-saving lamps are facing the continuation of the EU's huge anti-dumping duties, and companies that produce energy-saving lamps are facing the threat of rising domestic raw materials, it is not difficult to see that energy-saving and emission reduction has become the focus of national work, and lighting. The energy-saving industry will inevitably have better development. In addition to the central government agencies have completed the replacement and renovation of all non-energy-saving lamps in the office area, many local governments have followed closely to complete the energy-saving renovation of the basic lighting in the city, for example, Shanghai. , Wuhan, Shenyang, and so on. Government procurement is a "helper" for the promotion of energy-saving lamps. On the other hand, some media have called for the government's policy promotion for the renovation of energy-saving lamps for people's families. I believe that the future of energy-saving lamps is a situation where opportunities and challenges coexist. Energy-saving lamps companies can build brands according to their own characteristics, and do not fight "price wars."
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