[Text|High-tech LED reporter Yue Mengdi] In the LED industry, the phenomenon of product homogenization has been very serious, but more seriously, enterprises have fallen into the homogenization circle in the business model, lacking innovative products and innovative business model.
In recent years, China has gradually become the manufacturing center of LED packaging devices in the world, and domestic LED packaging companies are mostly concentrated in South China, and most of them are private enterprises. They have grown up and struggled through their own efforts. According to data from the High-Tech LED Industry Research Institute (GLII), the capacity of domestic LED packaging companies is expanding rapidly. In 2015, the total size of local LED packaging companies is expected to exceed 60 billion.
The increase in scale is conducive to reducing costs and forming scale advantages. But "bigger is not the biggest goal of packaging companies." In the view of Zhang Xiaofei, chairman of Gaogong LED, especially when the global LED packaging began to tilt toward the domestic market, how to be strong is the most important direction for enterprises.
"If companies compete in the same way, then the only weapon is the price war." Gong Wen, general manager of Jingtai Co., told reporters.
He believes that in terms of the packaging industry, the current main supply in China's domestic market is still concentrated in the low-end products, and the market for high-end packaging products is less involved. For this reason, China's domestic packaging companies are required to actively develop medium and high-end packaging technologies for market demand, seize business opportunities, and have a clear corporate positioning.
This is the experience, the crystal platform is benefiting from the positioning accuracy, has become the leading manufacturer and provider of packaged devices in the field of LED display.
From the point of view of capital operation, small and medium-sized enterprises with no special characteristics are of little value. In the case of lack of competitiveness, it is difficult to find buyers because they want to seek mergers and acquisitions. Most of them can only end the market with bleakness.
Bian Difei, vice president of Huacan Optoelectronics, believes that big companies have the benefits of big companies, but they are not good. Gong Wen said, "Big companies have their own characteristics. Their decision-making process is long and the response speed is relatively slow. And SMEs can take advantage of the small and good-tuning of the ship to get the market."
Under such a cognition, the segmentation field is getting more and more attention, which is also an opportunity for enterprises to become stronger. Changes in the package can be affected by changes in the lighting application. In fact, the lean requirements of LED lighting design began to increase, and some new lighting design also put forward new requirements for packaging. What packaging companies need to do is to seize market demand, look for direction, and study hard.
Future package forms may evolve, and the package direction will be output toward higher-pass, such as single-point color conversion, more light-area light color coverage, hard-wear color point control and miniaturization, but the application side requires no light source. Will change. This also requires packaging companies not only to expand the scale, but should cultivate internal strength in the field of subdivision, slower pace, and a stable attitude.
In recent years, China has gradually become the manufacturing center of LED packaging devices in the world, and domestic LED packaging companies are mostly concentrated in South China, and most of them are private enterprises. They have grown up and struggled through their own efforts. According to data from the High-Tech LED Industry Research Institute (GLII), the capacity of domestic LED packaging companies is expanding rapidly. In 2015, the total size of local LED packaging companies is expected to exceed 60 billion.
The increase in scale is conducive to reducing costs and forming scale advantages. But "bigger is not the biggest goal of packaging companies." In the view of Zhang Xiaofei, chairman of Gaogong LED, especially when the global LED packaging began to tilt toward the domestic market, how to be strong is the most important direction for enterprises.
"If companies compete in the same way, then the only weapon is the price war." Gong Wen, general manager of Jingtai Co., told reporters.
He believes that in terms of the packaging industry, the current main supply in China's domestic market is still concentrated in the low-end products, and the market for high-end packaging products is less involved. For this reason, China's domestic packaging companies are required to actively develop medium and high-end packaging technologies for market demand, seize business opportunities, and have a clear corporate positioning.
This is the experience, the crystal platform is benefiting from the positioning accuracy, has become the leading manufacturer and provider of packaged devices in the field of LED display.
From the point of view of capital operation, small and medium-sized enterprises with no special characteristics are of little value. In the case of lack of competitiveness, it is difficult to find buyers because they want to seek mergers and acquisitions. Most of them can only end the market with bleakness.
Bian Difei, vice president of Huacan Optoelectronics, believes that big companies have the benefits of big companies, but they are not good. Gong Wen said, "Big companies have their own characteristics. Their decision-making process is long and the response speed is relatively slow. And SMEs can take advantage of the small and good-tuning of the ship to get the market."
Under such a cognition, the segmentation field is getting more and more attention, which is also an opportunity for enterprises to become stronger. Changes in the package can be affected by changes in the lighting application. In fact, the lean requirements of LED lighting design began to increase, and some new lighting design also put forward new requirements for packaging. What packaging companies need to do is to seize market demand, look for direction, and study hard.
Future package forms may evolve, and the package direction will be output toward higher-pass, such as single-point color conversion, more light-area light color coverage, hard-wear color point control and miniaturization, but the application side requires no light source. Will change. This also requires packaging companies not only to expand the scale, but should cultivate internal strength in the field of subdivision, slower pace, and a stable attitude.
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