Xiao Zhiyong: Grafting local resources can quickly penetrate

On May 29th, Gaogong LED hosted the "2013 China LED Good Products Xi'an Tour Exhibition and Investment Promotion Conference" hosted by Gaogong LED's "Lighting Channel". During the conference, the director of the High-tech LED Industry Research Institute, "LED" Lighting Channels Editor-in-Chief Zhang Xiaofei and Xi'an local and surrounding distributors, designers and engineering decoration companies to analyze and forecast the development trend of LED lighting market, share LED distribution channel strategy and LED lighting design trends.

Xiao Zhiyong, deputy director of BYD's lighting marketing, said that whether a product can be liked by consumers is not in the hands of producers, nor in the hands of sellers, but in the hands of consumers. We all know that dealers are the bridge between business and consumers.

Compared with LED companies, the dealer's market perspective is more targeted, he will actively collect consumer characteristics in his region, and then determine his business direction. This process is dynamic and continuous, and if you can share these valuable information resources with dealers, LED companies will be even more powerful.

What Xiao Zhiyong has always advocated is the “local brand effect” of “LED local brand effect”—business time, store strength, peer impression, etc. This type of store has certain appeal and credibility in its market. An LED enterprise brand wants to gain a foothold in a certain market, and it is undoubtedly the fastest to successfully graft a “corporate brand” on a “local brand”.

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