Barcelona, ​​the 2012 Global Mobile Communications Conference, mobile phones occupied the stage that originally belonged to telecommunications equipment.
The MWC conference in Barcelona, ​​Spain and the CES conference in Las Vegas, the United States were originally two major events in the communications industry, one focusing on telecommunications equipment and one focusing on consumer electronics. However, the 2012 Barcelona show "wondered", almost completely downplayed the protagonist of telecommunications equipment, and got the idea of ​​consumer electronics. Whether it is Nokia, LG, which intends to re-emerge, or ZTE and Huawei, which are well-known for telecommunications equipment, have put the display focus on the terminal, so that the leaders of telecommunications equipment Ericsson and Cisco have been drowned in a wave of consumer electronics. Even Apple, who deliberately failed to quote, also revealed the upcoming news of iPAD3 during this period, as always playing Apple-style marketing.
Is the mobile phone industry excessively prosperous, or the equipment industry excessively deserted? None, it is the new game rule of the industry.
Behind the 4-core, 4G, 41-megapixel phantom
At the Barcelona show, quite a media gimmick is 4 cores: HTC, Huawei, ZTE, LG, four East Asian manufacturers have launched so-called 4 core mobile phones, it seems that without 4 cores, there is no industry essential, and it can't keep up with the industry trend. .
This is a bit of the scene when Pentium 4 appeared. Hewlett-Packard, Dell, Lenovo, Asus, and TCL all claimed that they were the first to launch the Pentium 4 computer. lion. As everyone knows, the first launch is a little later, selling PCs, and it is difficult to change the trend of the industry towards the Red Sea.
At the same time, what is rarely mentioned is how much actual performance improvement can the 4-core mobile phone bring to the mobile phone? In the end, how much power will be consumed, embarrassing the large-screen mobile phone that has been a standby problem. When most manufacturers in the industry are looking for gimmicks for marketing, the industry also shows fatigue.
Similar to the 4-core gimmick, there are Nokia's 41-megapixel mobile phone, LTE terminal, and naked-eye 3D and 720P high-definition screens and other "hardware wars." These are similar to the hardware competition scenarios of the PC era, such as DDR memory, voodoo graphics cards, Gigabyte motherboards, waterproof keyboards, and Kyushu Fengshen water cooling fans.
Yes, most manufacturers in the industry seem to be looking for "hard power", but behind the "hardware building blocks", people have to worry that the pace of homogenization is not slower, but faster. What seems to be "the last word" is actually a signal that the price war is difficult to turn back.
In the feature phone market that year, Nokia once occupied nearly 40% of the global market, relying on solid and practical products, global channels, and relatively good brand management, once glanced at the world. However, once the smartphone appeared, the global giant had little power to fight back and gave up the seemingly unbreakable throne. The first generation of domestic feature phones such as TCL, Konka, and Kejian have also done well, occupying half of the Chinese market, and finally quickly fell under the knock of the cottage.
So, the new generation of manufacturers fighting today in the low-end smartphone market, whether it is Huawei, ZTE, Lenovo and other mainstream domestic manufacturers, or Meizu, Xiaomi, Coolpad and other market opportunists, or Nokia, LG, Among the struggling older generation giants such as Sony and Motorola, which one can become Nokia, which accounts for 40% of the market in the new era? It is almost impossible, even if it occupies such a large market, the gross profit may be difficult to recover.
The so-called "dimension" combat power in "Three Body".
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