For a long time, the international lighting giant has been in a dominant position in the mainland China lighting market, but this pattern is changing.
In the field of traditional lighting, mainland Chinese lighting companies basically do OEM for international lighting giants, including Shell Wright, Foshan Lighting, etc. There are very few companies with independent brands.
However, in the field of LED lighting, traditional lighting companies have listed LED lighting's own brands as the company's strategic goals, such as sunlight lighting, Jiamei era, and Debang lighting.
In the traditional lighting market, no lighting company has a market share of more than 1%. Among them, the top ten lighting companies have more or less OEM business for international brands.
"LED lighting will definitely change the current market pattern of traditional lighting." Zhou Shuiming, general manager of Foshan Jiamei Times Lighting Co., Ltd., said that traditional lighting companies are now transitioning to LED lighting. With the help of the original channel resources, cooperation with LED companies can quickly Transform.
Not only traditional lighting companies, but in the past two years, some LED lighting companies in mainland China have become prominent, such as Yuanhui Optoelectronics and Qinshang Optoelectronics (002638.SZ). Among them, Jinshang Optoelectronics achieved an annual LED lighting operating income of 857 million yuan, an increase of 11.45% year-on-year; a net profit of 128 million yuan, an increase of 3.08% year-on-year.
"At least in the next 3-5 years, domestic lighting companies will have a lot of room for development." Zhang Xiaofei, CEO of Gaogong LED, said that there are currently many small and medium-sized LED lighting companies in China. The key to development is to find a good position and find differentiation It is not impossible to surpass the international lighting giants in the field of LED lighting by developing competitive products and developing distinctive products.
Speed ​​up the layout of the mainland
In February this year, the Ministry of Industry and Information Technology, the Ministry of Science and Technology and other five national departments jointly issued the "Semiconductor Lighting Energy Conservation Industry Plan", which proposed the development goals of the energy-saving lighting industry. Subsequently, the Ministry of Industry and Information Technology announced the document "Roadmap for China's Gradually Lowering the Concentration of Fluorescent Lamps".
The domestic LED lighting market is stimulating the speed-up through various favorable markets.
In the face of the upcoming Chinese LED lighting civilian market, international giants with mature R & D teams are also advancing aggressively.
In July 2012, Samsung LED held a lighting distributor meeting in Shanghai, indicating that the Chinese market will be its main battlefield.
GE Lighting's general manager of LED products in Asia Pacific, Wang Jian, revealed that in addition to the Chengdu Innovation Center, the Innovation Center in Xi'an was also established in July last year, mainly designed and sold for LED and other energy-saving lighting products.
On March 11 of this year, Osram, a subsidiary of Siemens, decided to streamline its business due to poor performance last year and focus its main energy on the LED lighting market. OSRAM managed to achieve more growth in the industrial transformation from traditional lighting bulbs to LED lights, so plans to lay off employees. While selling the factory in Shaoxing, China, the company invested 100 million euros last year to build a new LED assembly plant in Wuxi, Jiangsu.
Osram CEO Wolfgang said recently: "This sale represents another milestone in the company's restructuring. We will focus on profitable growth and plan to further increase the LED's share of overall business revenue."
Currently, there are three main types of foreign lighting manufacturers in mainland China, Europe, America, Japan, South Korea and Taiwan. Europe and the United States are represented by Osram and Philips. They are directly transformed from traditional lighting giants and have a complete brand and channel system. Japan and South Korea are represented by Samsung and Panasonic, and extend the LED lighting brand from electrical appliances. Lighting companies in Taiwan are relatively weak, and have not yet formed a climate in the mainland market, mainly to digest LED packaging factory production capacity.
But there is no doubt that the major international lighting companies have begun to lay out the mainland LED lighting market. On the one hand, they set up factories, and on the other hand, they use their original channels to extend their reach to the terminal market.
Competing for the high-end market
The market acceptance of international lighting brands is relatively high, but the price is still a big obstacle.
At present, in the LED lighting market in mainland China, Philips Lighting has a relatively high share, while GE, Osram and other companies are relatively small.
However, people in the industry generally believe that the current international lighting giant has just started in the LED lighting market in mainland China, with a market share of no more than 10%. However, due to the original brand and channel advantages, international multinational companies still account for a large proportion of the domestic high-end LED lighting market.
The reporter learned that currently Philips Lighting is mainly positioned in the high-end market, taking the brand route. Including most high-end venues, such as five-star hotels, Philips LED lighting products are generally designated.
However, the price difference has become a major factor in the low market share of foreign lighting brands. It is reported that the price of Philips LED lighting products is at least double that of domestic high-end brands.
In addition to the different brand positioning, domestic and international LED lighting also has different product routes.
A lighting fixture distributor in Shenzhen said that Philips Lighting has high requirements on the color rendering index of LED lamps and has greater creativity in the design of lighting fixtures. Enterprises in mainland China mainly focus on alternative markets and design LED lighting sources according to the specifications of traditional lighting. The homogenization of products is very serious.
For example, bulbs, spotlights, lamps and other products have become the main products of almost every mainland LED lighting manufacturer.
When competing with mainland lighting manufacturers to launch ordinary bulb lamps, fluorescent lamps, spotlights and other alternative light source products, Philips Lighting focuses on promoting creative LED lighting products.
In addition, mainland lighting companies generally pursue lumen values. Lumen value is not the most important indicator in the field of LED lighting, especially in the lighting field of ordinary household, commercial, office, etc., the display index requirements for lamps are high, and the restoration of natural light is the main demand of consumers.
Opportunities for mainland lighting companies
Although the current acceptance of international lighting giants in the mainland market is good, it does not affect the confidence of mainland Chinese LED lighting companies competing for the industry leader.
In the field of traditional commercial lighting, international lighting brands dominate, while in the field of LED lighting, this pattern is being quietly changed. GLII statistics show that in 2012, mainland Chinese lighting companies accounted for nearly 40% of the mainland's commercial lighting market share, with a compound annual growth rate of 23%.
The reason why the traditional lighting market is dominated by international lighting giants is mainly due to the late start of the domestic traditional lighting industry.
Liu Jingwei, the former general manager of Shanghai Yaming Bulb Factory, analyzed that in the 1970s and 1980s, at the beginning of the development of the traditional lighting industry, China was in the early stages of economic development. Both the market and the enterprises were not mature enough. Developed countries are already laying out industrial chains.
"When the mainland economy has been rapidly improved, and Chinese companies want to develop the lighting industry, the market has long been occupied by international giants." But Liu Jingwei believes that LED lighting is not the same as the development of traditional lighting.
"In all links of the LED industry chain, the upstream of mainland China started late, and the market is basically dominated by foreign manufacturers." Liu Jingwei said that in the middle and lower reaches of LED, especially in the field of LED lighting applications, mainland companies did not start late, and technology Not worse than abroad.
A good traditional lighting industry foundation not only provides a strong support for the domestic LED lighting market application to improve the cost performance of lamps through the scale effect. At the same time, more importantly, there is no strong brand in the LED lighting market. When the market breaks out, companies with technology, channels and capital have the opportunity to come to the end.
All size candle for Africa . 35g 38G Yellow Box Candle is hot sale product in Ghana . we can do any colors and any size you want .
35Gram Ghana Candle and 38Gram Ghana Candle is the normal and popular size candle . the package of Ghana Yellow Box Candle is 8pcs/box 30boxes/ctn . The Candle Materails is 70%paraffin waxn with 30%stearic acid . The Feature of Candles is smokeless,flameless,unscented,relighting,no dripping.Fast shippment and Good quality be satisfitied with all our customer .
35Gram Ghana Candle,38Gram Ghana Candle,Ghana Market 38G Candle,Ghana Yellow Box Candle
Shijiazhuang Zhongya Candle Co,. Ltd. , https://www.zycandlefactory.com