[Source: Gaogong LED's "LED Research Review" magazine May issue Reporter / Liu Qiaomei Liu Wei] The shirt he wore himself was only a hundred yuan, and the five-star hotel was also stipulated by the company. See also Tang Guoqing, do not change the nature of the gag, a joke is also taken for granted.
However, at this time his identity has been converted from the general manager of Career China to the general manager of Samsung LED China.
The coming of professional managers has witnessed the ups and downs of many multinational companies in this land of China. Tang Guoqing moved from the old club to the Samsung, but it seems unusual.
According to Tang Guoqing's own statement, Cree witnessed his youthful passion, and Samsung gained his steady restraint.
In fact, under his leadership, Career practiced the concept of localization and achieved more success than expected in the Chinese mainland market.
As the global electronics giant, Samsung has a large map of the Empire, and it has made great achievements in the fields of home appliances, communications, and semiconductors.
With strong strategic adjustment and industrial integration capabilities, and sufficient funds, Samsung has completed the upstream and downstream industrial chain layout of LEDs from epitaxial wafers to light sources. Power LED products are widely used in hundreds of millions of LED backlight TVs and smartphones worldwide. On the flash.
At the moment, Samsung LED is crucial to make a breakthrough in the high-power LED lighting market as soon as possible, with the capital of the international giants such as Philips, Osram, and Cree.
This means that Samsung LEDs must make changes, including first finding an excellent helm in the Chinese market.
Tang Guoqing’s background in multinational companies and successful experience in the Chinese market has become Samsung’s most valued advantage. From this perspective, Tang Guoqing's joining Samsung seems to be a necessity, not a coincidence.
"The fate of Samsung and me has already started a few years ago. Samsung's platform is relatively large and appealing, and the promotion of the LED industry will be even stronger, so that green lighting can be made faster." Tang Guoqing Joining Samsung is extremely firm, and the enthusiasm for the LED industry is still unabated, and still like to accept the challenge.
LED lighting is taking advantage of the trend
Today, the "High-tech LED" reporter introduced the home of Samsung LED, Tang Guoqing is like a few treasures. "Samsung Electronics uses its semiconductor technology to produce highly competitive first-class LED products. At present, Samsung LED Division has the full industrial chain production capacity of LED epitaxy, chip, package, etc., and can provide complete solutions for LED lighting. Its application Covers LED TV backlights, mobile phone flash, automotive lighting and general lighting."
As early as 1995, Samsung started the LED business; in April 2009, Samsung Electronics and Samsung Electronics of Samsung Group jointly established a global LED professional manufacturing and sales company - Samsung LED Co., Ltd., officially merged into Samsung in 2012. electronic.
In 2009, when Samsung released a side-lit LED-backlit LCD TV, many people were surprised, and then they were followed by other manufacturers.
According to research data, Samsung LED-backlit LCD TV shipments continue to climb, accounting for more than 70% of global TV shipments and 80% of operating revenue. Samsung also plans to stop production of CCFL-backlit LCD TVs in the first half of this year, and fully turn to LED-backlit TVs. It can be said that the rapid popularity of LED LCD TVs, Samsung has contributed, the important thing is to find a large-size backlight application for LED exports.
In the eyes of Tang Guoqing, in the past three years, the shipment of hundreds of LED backlight LCD TVs in Samsung's global market is called "the world's largest landmark project." Calculated in an amount of 100 LED devices per unit. With such huge shipments and long-term feedback from customers, the reliability and durability of Samsung LED products can withstand the test of time.
Compared with the backlight, Samsung began to enter the LED lighting market in 2011. In 2012, Samsung participated in the Frankfurt Lighting and Building Automation Exhibition for the first time. At that time, it was regarded by the industry as a declaration of Samsung's involvement in the field of lighting.
This move immediately triggered the incitement and uneasiness of the peers. Because Samsung's image to the outside world, once it is involved in a new field, it will rely on the scale cost advantage, and the goal is directed at the global leading position of the industry.
Based on the world's leading backlight market experience, Samsung Semiconductors is expanding its R&D and innovation in LED lighting sources. At present, Samsung LED lighting products have a large market share in the small and medium power market, especially the advantages of medium power products are very obvious.
Tang Guoqing believes that from high-definition TV to high-definition lighting, technology accumulation can play an important role. Samsung LED products have a perfect combination of high luminous efficiency, high color rendering and high color consistency. This is the uniqueness of Samsung's development of LED lighting. Where.
Planning the Chinese market
On April 27th, Samsung Electronics LED Division held a "Leading Lighting" roundtable in Beijing. To a certain extent, this is a strategic declaration of Samsung LED's large-scale entry into the Chinese lighting market.
Zhao Nancheng (Deputy Director) of LED Headquarters of Samsung Headquarters said in his speech: "Samsung Electronics is committed to the development and innovation of LED lighting devices based on the successful experience of LED TV backlight market. A variety of LED lighting sources, leading the LED market in China and the world."
He stressed that Samsung LED will work with customers to find the market, face the market and open up the market. This is the concept of long-term common growth. Samsung is willing to join hands with industry peers to enter the new era of LED lighting. At present, Samsung has 39 production corporations in China, and it has always been the scent of local governments vying for investment.
In 2012, the industrial output value of Huizhou Zhongkai Development Zone was about 200 billion yuan, and Samsung's intelligent mobile phone accounted for half of the total; Samsung's high-end memory chip project landed in Xi'an in April 2012. The first phase investment was about 7 billion US dollars, which is the largest in China's electronic information industry. Foreign investment projects. Samsung has a good market environment in all parts of the country, and maintains a harmonious relationship with the local government. It will also bring more project opportunities to the company. This is the market that Samsung LED and its customers are looking for.
According to Tang Guoqing's initial vision, for LED lighting, Samsung LED will achieve medium-power and high-power LED products in the Chinese market, and will also provide COB and AC LED products for the market to create a “four-engine driveâ€.
According to Tang Guoqing, Samsung's well-known medium-power product 5630 is currently in short supply, and will expand production and improve technical indicators in the future. At the same time, he revealed that the second generation of 5630 has come out, and the brightness has increased by 15% on the basis of the original. In Samsung's high-power products, the 3535's luminous efficiency has reached 157 lm / W (350mA), and the street lamp's overall lamp efficiency has exceeded 103 lm / W.
In addition, COB and AC LEDs will also make a difference to meet market and customer needs. Of course, Samsung will also maintain the LED backlight source field, mobile phone flash leading edge, and expand the new business of LED automotive lights.
"I can't catch up, I have too many things to do, and I don't have enough time. I will lay the foundation this year, do a good job of the framework, and do a solid technology. I will definitely take off next year." His words are deeply cherished by Samsung. China has a huge market and unlimited opportunities. Tang Guoqing leads Samsung LEDs to be ready to go, and is ready to ride in the Chinese lighting market.
However, at this time his identity has been converted from the general manager of Career China to the general manager of Samsung LED China.
The coming of professional managers has witnessed the ups and downs of many multinational companies in this land of China. Tang Guoqing moved from the old club to the Samsung, but it seems unusual.
According to Tang Guoqing's own statement, Cree witnessed his youthful passion, and Samsung gained his steady restraint.
In fact, under his leadership, Career practiced the concept of localization and achieved more success than expected in the Chinese mainland market.
As the global electronics giant, Samsung has a large map of the Empire, and it has made great achievements in the fields of home appliances, communications, and semiconductors.
With strong strategic adjustment and industrial integration capabilities, and sufficient funds, Samsung has completed the upstream and downstream industrial chain layout of LEDs from epitaxial wafers to light sources. Power LED products are widely used in hundreds of millions of LED backlight TVs and smartphones worldwide. On the flash.
At the moment, Samsung LED is crucial to make a breakthrough in the high-power LED lighting market as soon as possible, with the capital of the international giants such as Philips, Osram, and Cree.
This means that Samsung LEDs must make changes, including first finding an excellent helm in the Chinese market.
Tang Guoqing’s background in multinational companies and successful experience in the Chinese market has become Samsung’s most valued advantage. From this perspective, Tang Guoqing's joining Samsung seems to be a necessity, not a coincidence.
"The fate of Samsung and me has already started a few years ago. Samsung's platform is relatively large and appealing, and the promotion of the LED industry will be even stronger, so that green lighting can be made faster." Tang Guoqing Joining Samsung is extremely firm, and the enthusiasm for the LED industry is still unabated, and still like to accept the challenge.
LED lighting is taking advantage of the trend
Today, the "High-tech LED" reporter introduced the home of Samsung LED, Tang Guoqing is like a few treasures. "Samsung Electronics uses its semiconductor technology to produce highly competitive first-class LED products. At present, Samsung LED Division has the full industrial chain production capacity of LED epitaxy, chip, package, etc., and can provide complete solutions for LED lighting. Its application Covers LED TV backlights, mobile phone flash, automotive lighting and general lighting."
As early as 1995, Samsung started the LED business; in April 2009, Samsung Electronics and Samsung Electronics of Samsung Group jointly established a global LED professional manufacturing and sales company - Samsung LED Co., Ltd., officially merged into Samsung in 2012. electronic.
In 2009, when Samsung released a side-lit LED-backlit LCD TV, many people were surprised, and then they were followed by other manufacturers.
According to research data, Samsung LED-backlit LCD TV shipments continue to climb, accounting for more than 70% of global TV shipments and 80% of operating revenue. Samsung also plans to stop production of CCFL-backlit LCD TVs in the first half of this year, and fully turn to LED-backlit TVs. It can be said that the rapid popularity of LED LCD TVs, Samsung has contributed, the important thing is to find a large-size backlight application for LED exports.
In the eyes of Tang Guoqing, in the past three years, the shipment of hundreds of LED backlight LCD TVs in Samsung's global market is called "the world's largest landmark project." Calculated in an amount of 100 LED devices per unit. With such huge shipments and long-term feedback from customers, the reliability and durability of Samsung LED products can withstand the test of time.
Compared with the backlight, Samsung began to enter the LED lighting market in 2011. In 2012, Samsung participated in the Frankfurt Lighting and Building Automation Exhibition for the first time. At that time, it was regarded by the industry as a declaration of Samsung's involvement in the field of lighting.
This move immediately triggered the incitement and uneasiness of the peers. Because Samsung's image to the outside world, once it is involved in a new field, it will rely on the scale cost advantage, and the goal is directed at the global leading position of the industry.
Based on the world's leading backlight market experience, Samsung Semiconductors is expanding its R&D and innovation in LED lighting sources. At present, Samsung LED lighting products have a large market share in the small and medium power market, especially the advantages of medium power products are very obvious.
Tang Guoqing believes that from high-definition TV to high-definition lighting, technology accumulation can play an important role. Samsung LED products have a perfect combination of high luminous efficiency, high color rendering and high color consistency. This is the uniqueness of Samsung's development of LED lighting. Where.
Planning the Chinese market
On April 27th, Samsung Electronics LED Division held a "Leading Lighting" roundtable in Beijing. To a certain extent, this is a strategic declaration of Samsung LED's large-scale entry into the Chinese lighting market.
Zhao Nancheng (Deputy Director) of LED Headquarters of Samsung Headquarters said in his speech: "Samsung Electronics is committed to the development and innovation of LED lighting devices based on the successful experience of LED TV backlight market. A variety of LED lighting sources, leading the LED market in China and the world."
He stressed that Samsung LED will work with customers to find the market, face the market and open up the market. This is the concept of long-term common growth. Samsung is willing to join hands with industry peers to enter the new era of LED lighting. At present, Samsung has 39 production corporations in China, and it has always been the scent of local governments vying for investment.
In 2012, the industrial output value of Huizhou Zhongkai Development Zone was about 200 billion yuan, and Samsung's intelligent mobile phone accounted for half of the total; Samsung's high-end memory chip project landed in Xi'an in April 2012. The first phase investment was about 7 billion US dollars, which is the largest in China's electronic information industry. Foreign investment projects. Samsung has a good market environment in all parts of the country, and maintains a harmonious relationship with the local government. It will also bring more project opportunities to the company. This is the market that Samsung LED and its customers are looking for.
According to Tang Guoqing's initial vision, for LED lighting, Samsung LED will achieve medium-power and high-power LED products in the Chinese market, and will also provide COB and AC LED products for the market to create a “four-engine driveâ€.
According to Tang Guoqing, Samsung's well-known medium-power product 5630 is currently in short supply, and will expand production and improve technical indicators in the future. At the same time, he revealed that the second generation of 5630 has come out, and the brightness has increased by 15% on the basis of the original. In Samsung's high-power products, the 3535's luminous efficiency has reached 157 lm / W (350mA), and the street lamp's overall lamp efficiency has exceeded 103 lm / W.
In addition, COB and AC LEDs will also make a difference to meet market and customer needs. Of course, Samsung will also maintain the LED backlight source field, mobile phone flash leading edge, and expand the new business of LED automotive lights.
"I can't catch up, I have too many things to do, and I don't have enough time. I will lay the foundation this year, do a good job of the framework, and do a solid technology. I will definitely take off next year." His words are deeply cherished by Samsung. China has a huge market and unlimited opportunities. Tang Guoqing leads Samsung LEDs to be ready to go, and is ready to ride in the Chinese lighting market.
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