By the end of 2012, there were more than 200 million smartphones using Marvell chips.
In China, the cooperation with China Mobile triggered a breakthrough in the high-performance TD-SCDMA smartphone market, which became a major reason why Marvell entered the domestic terminal market and was quickly known. Now TDD / FDD LTE, WCDMA and TD-SCDMA have been included in Marvell's comprehensive chip platform solution. For the next step of technology and market strategy, Marvell has new thinking.
Unified 3G platform is still the main
The Marvell PXA 988/986 unified 3G platform released in 2012, and its upcoming PXA 1088, embodies Marvell's strong integration advantages. According to Ivan Lee, global vice president of Marvell ’s mobile business, in addition to launching PXA 988/986, Marvell supports the seamless evolution from TD-SCDMA to WCDMA, the seamless evolution from TD dual-core mobile phones to TD quad-core mobile phones, In addition to the seamless evolution of WCDMA quad-core mobile phones and other features, the product design will be further optimized on the basis of PXA 1802 products to accelerate the launch of a new generation of TD-LTE single-chip products.
PXA 1802 multi-mode LTE communication processor is a product launched by Marvell in 2012, and also an important measure of Marvell in 2012. From a technical point of view, the PXA1802 multi-mode LTE communication processor solves the problem of coexistence and convergence of TD-SCDMA and LTE. "At present, many domestic and foreign brands of TD-LTE terminals based on PXA 1802 chips are already participating in China Mobile's testing, and some terminals have been shortlisted for China Mobile's previous TD-LTE terminal bidding (MiFi and data card) in the second quarter of 2013 PXA 1802 is expected to be mass-produced in mass production. It is worth mentioning that many terminal manufacturers have developed LTE mobile phone solutions based on this chip, and some manufacturers have adopted dual-chip solutions.
Li Chunchao also mentioned PXA 1920, a single-chip LTE solution (SoC) that Marvell is developing and will be available soon, and will be put into mass production in the second half of this year. The five-mode, 28nm process, and HD support are the biggest features of the chip.
For the TD market in 2013, Li Chunchao said that Marvell did a lot of comparison tests of similar chip products internally to verify its performance on Modem-related indicators, and also provided powerful data for new product development. For 2013, Marvell will focus on promoting the TD-SCDMA + WCDMA + LTE solution, with the goal of becoming the world ’s top three chip manufacturers in this field in the next few years.
Smart Connectivity Market Shows Potential
It has become a major trend to promote mobile internet services through the interaction between the cloud and mobile phones, and the rapid development of smart TVs has also brought more terminal products into home networks. In this regard, Marvell has made integration attempts, including the integration of mobile phones and TVs, in product and market strategies. For example, some mobile phone and smart TV chip platforms and software will consider the same system architecture during product planning Demand. In fact, it can be seen from the product and market strategy that "smart connections" and "home networks" composed of various terminal and platform solutions are becoming key market areas beyond Marvell communication chips and optical product chips.
The author observes
Anywhere in the home, high-speed connection to a home network composed of plug-and-play devices can not only rely on wireless networks, but with the development of smart grid technology, it can also be achieved with the help of ubiquitous power line resources.
At the recent CES Consumer Electronics Show in the United States, smart homes built on the basis of G.hn technology, with their fast and powerful interconnectivity, delivered multimedia content presentations to smart TVs and other devices, which attracted much attention.
G.hn is an international standard established for building home networks based on various types of wired transmission media (power lines, coaxial cables, and twisted pairs), and can achieve data transmission rates of up to 1 Gbit / s. This technology is already an important part of Marvell's smart home strategy and is being widely embedded into a series of G.hn application platforms, including Marvell Avanta PON gateway, ARMADA smart TV and Avastar Wi-Fi expansion equipment.
Just at the end of 2012, Marvell also became the world's first chip manufacturer to fully meet the HomeGrid Forum certification requirements. The HomeGrid Forum has developed strict test standards for compliance and interoperability (C & I) procedures to ensure that chips and systems that comply with the G.hn standard can achieve the highest level of compliance, interoperability and performance. This series of tests This includes certification for G.hn's most advanced neighboring network technology, which was pioneered by Marvell and can achieve stable performance in high-density multi-dwelling unit (MDU) buildings.
According to Luo Yong, a senior technical solution manager at Marvell, the transceiver chip set based on the G.hn standard can realize the complete unification of the home wired network and distribute more content to multiple screens in different rooms in the home. Marvell's new G.hn transceiver chipset series can support various wired access methods (including power lines, coaxial cables and telephone lines / twisted pairs) through a single chip, and can provide optimized homes Network performance, thereby reducing the overall cost of system designers, design complexity and accelerating the time to market of home network products. The G.hn chipset has a wired data rate of up to 1Gbit / s, and is expected to become a new solution for bandwidth-sensitive and real-time application of wired transmission such as high-definition IPTV, VoIP, gaming, multi-room DVR, etc.
During this CES, Woxter ’s Marvell G.hn chip-based power line adapter and multi-room HDMI extender can be used to deliver multimedia content to smart TVs and other devices in smart homes. At the same time, OEMs, including Cambridge Industrial Group, have also launched G.hn products based on Marvell chipsets.
In the field of smart TV, Lenovo, Hisense, Asus, LG, TCL and many other first-tier brands have launched new smart TV products based on the Marvell ARMADA 1500 series SoC platform.
To this end, Marvell also plans to launch a new Smart Hub home cloud platform, enabling home servers to achieve low-power, uninterrupted and complete functions, and promote a new generation of remote access including content access, smart energy management, health monitoring and personalized entertainment service.
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