In the world of science fiction, whether it's "She" or "Iron Man," futuristic visions are always pushing the boundaries of what's imaginable. However, for internet companies serving today’s evolving users, the key lies in making technology more accessible and seamlessly integrated into everyday life. The goal is to deliver the best service scenarios and user experiences through smart innovation.
Hidden within the narrow alleys of Beijing’s hutong, near the White Pagoda, lies an experimental space where micro-whale technology explores future possibilities. Once an abandoned hospital, it has been transformed into the “Future House Smart Living Pavilion,†where each item can be used or returned like a smart rental. This space showcases cutting-edge technologies that seem to come straight out of a sci-fi novel. On December 26th, a group of global guests gathered to play interactive games on large screens, using voice commands to find remote controls and communicate with family via TVs or projectors. Even in a KTV setting, they could paint from a distance using laser pointers—proving that the “future†is already here.
The integration of smart ICT hardware and software is redefining home entertainment. Earlier last year, micro-whale partnered with MIT Media Lab to explore smart homes and human-computer interaction. In April of this year, they formed a strategic alliance with a U.S. smart home company, drawing significant attention in the industry. Their innovations continue to shape the future of connected living.
This year, the 7-episode documentary “The House of the Future†became a hit, showcasing micro-whale’s collaboration with VICE China as they visited 7 countries, 16 cities, and over 60 concept homes. The series sparked discussions across the internet about the future, technology, and family life.
At the Future House Smart Living Pavilion, the concept of a high-rated smart home was brought to life. A once-abandoned yard now serves as a showcase for smart living, featuring the MIT Media Lab’s Ori smart furniture system, WikiHouse, open-source building projects, far-field voice interaction, and large-screen smart devices. The micro-whale intelligent voice TV not only allows wall movement but also transforms a single room into multiple spaces, adjusting lighting, projections, and other smart appliances.
The idea of the “Internet of Things†was first introduced by Professor Kevin Ashton in 1991, but it wasn’t until recent years that the concept truly took off. With advancements in connectivity, industries from travel to home automation are exploring new frontiers under this vision.
Micro-whale has made voice control a standard feature in its products. Unlike many brands that only offer smart voice features on high-end models, micro-whale’s “secondary call†voice command is built into all TV and projector products. Its latest products even eliminate the need for wake-up words, using remote controls for far-field voice interaction. Recently, a large-screen video call collaboration with Tencent was launched, allowing users to sing together in real-time, transforming the big screen into a stage for music and entertainment.
According to Dr. Wang Wenyi, Vice President of Micro-Whale Technology, in the past decade, smart hardware has evolved from passively receiving user input to actively gathering information through well-designed interfaces. AI is now the next generation of interaction, requiring both hardware and software integration—from sensors to cloud-based deep learning algorithms.
From its inception in 2015, micro-whale has focused on family-oriented big-screen experiences, immersing itself in AI applications within the home. It can be said that micro-whale is the pioneer in the big-screen smart industry.
With the rise of the new urban middle class, consumers are increasingly willing to pay for high-quality, premium products. Micro-whale has positioned itself as a brand for the next generation, offering ultimate product experiences that resonate with young, tech-savvy users.
Its voice-controlled smart TVs and projectors have become the standard for post-90s families. With powerful software, traditional TVs now function as smart hubs, allowing users to easily access their favorite content. Beyond entertainment, these devices have become essential tools for daily life, enabling voice-activated takeout orders, large-screen calls, and remote-controlled karaoke sessions.
According to micro-whale’s big data team, the renewal rate of its projection product members has exceeded 50%. New-generation consumers no longer just focus on price; they seek unique brand identities and personalized services. Micro-whale continues to innovate in design, content, and functionality, becoming one of the most popular brands in the industry.
From product design to personalized content services, micro-whale has consistently delivered top-tier experiences. Its smart TVs and projectors have won numerous international design awards, including the IF Design Award, Red Dot, and Good Design Gold. The WUI system now serves over 80 million households in China.
With features like multi-screen interaction, large-screen calls, and remote-controlled karaoke, micro-whale is redefining home entertainment. As the Internet continues to reshape mobile experiences, AI and IoT are set to bring even more “science fiction†moments into reality.
Recently, micro-whale was featured in the Hurun Unicorn Index, valued at over $1 billion. With its innovative approach and commitment to smart living, it’s clear that micro-whale is not just imagining the future—it’s building it.
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