Xinyuanhui: Segmentation focuses on LED underwater lights

[Text/Reporter He Xingling] As winter approaches, the lighting market is gradually “cold” and begins to enter the off-season. Will all manufacturers slow down and stop working? The general manager of Chongqing Xinyuanhui Optoelectronics Technology Co., Ltd. (hereinafter referred to as Xinyuanhui) led the reporter to visit the production plant of the industrial park in Liangjiang New District of Chongqing, and entered the factory of Xinyuanhui Optoelectronics. A busy scene came into view and the production line The workers on the scene are preparing a batch of underwater lights that are shipped to Russia. According to the banquet, a total of 3,000 sets of underwater lights were shipped to Russia, all of which will be used for fountain landscape lighting.

Xinyuanhui is located in Liangjiang New District, Chongqing, and is a manufacturer specializing in the production of LED underwater lights. Specializing in the development, production, sales and service of various new LED underwater lights and landscape lights. In order to further understand Xinyuanhui, the reporter had an in-depth exchange with Yanyuan, the general manager of Xinyuanhui.

"Lighting Market": Why did you consider LED underwater lights at that time? What is the current product line structure of Xinyuanhui, and what are the products independently researched and developed?

Chongqing Xinyuanhui General Manager Banquet Steel

Banquet Steel: We started to make light sources in the 1980s. With the continuous improvement of people's living standards, experts put forward the idea of ​​putting lights in the water. People at that time felt very novel. At that time, there was no enterprise engaged in the research and development of underwater lamps in China, so we became the first company in China to develop and manufacture underwater lights, and the products we developed also won the international gold medal.

All products are independently developed by us. The main products include high-power series of color LED underwater lights, LED buried lights, LED mid-hole underwater lights, LED mid-hole buried lights, XYH115B colored underwater lights, LED pool lights, etc. . Underwater lights are LED light sources. LEDs are called fourth-generation lighting sources or green light sources. They are energy-saving, environmentally friendly, long-life and small. When it is powered on, it can emit a variety of colors, colorful, and more suitable for sinking in a park or fountain.

Xinyuanhui employees are preparing a batch of underwater lights for export to Russia.

"Lighting Market": What is the biggest difference between LED underwater lights and street lights and indoor lighting products? Is the quality requirements more strict?

Banquet Steel: The biggest difference between LED underwater lights and other LED lighting products is one on the water and one on the water. Underwater lights are harder to do than water. Because water and electricity are incompatible, there are safety hazards. If it is not handled properly, it is very dangerous. This requires handling the sealing and heat dissipation of the underwater light. No matter what kind of LED lighting products, as long as they are applied outdoors, they are faced with the problem of moisture and sealing. This is especially true for LED underwater lights. Poor handling of the sealing problem will directly affect the service life of the LED underwater light.

The heat dissipation problem is also very important. Like street lights, heat dissipation is good to ensure life. The LED lamp is applied underwater, and the outside of the lamp is in contact with water, so it needs to be dissipated like other lamps.

The LED underwater lights we produce are made of high-strength ABS engineering plastics, stainless steel, cast aluminum, high-transparency glass, etc., while paying attention to quality while ensuring aesthetics.

"Lighting Market": Xinyuanhui promotes LED underwater lights by means of traditional channels or opens up new channels. What areas does the product radiate?

Banquet Steel: The main channel is to sell the products to the engineering units, and the engineering units sell the products and go to the store. In 2005, in the bidding for the National Day large-scale color fountain in Tiananmen Square, Beijing, Xinyuanhui's underwater lights won the bid and became the sole supplier of underwater lights in Tiananmen Square. The successful application of LED underwater light series products in major projects such as Beijing Tiananmen Tower and Jinshuihe Fountain has been highly evaluated at home and abroad. Our products are distributed in 31 provinces, municipalities and autonomous regions, a total of hundreds of large and medium-sized cities, and are also exported to overseas markets.

The Bohai Music Fountain, Benxi Music Fountain, Chongqing Nanshan Fountain and other projects have been completed, and they have been highly praised by customers. In the past two years, the fountain of Tianfu Square in Chengdu has also used Xinyuanhui's products.

"Lighting Market": Compared with traditional underwater lights, LED underwater lights are more energy-saving and environmentally friendly, and the lights are more varied and decorative, and have been widely used in various underwater landscape lighting. However, as a manufacturer of LED underwater lights, what issues should be paid attention to during the production and installation of LED underwater lights?

Banquet steel: First, we should pay attention to the heat dissipation and sealing of underwater lights. Handling heat and sealing issues can extend the life of the product. We promise customers that Xinyuanhui's products are replaced within two years.

Second, LED underwater light products should adopt certain anti-static measures during the production and installation process, such as: wearing a shoe cover in the factory, grounding the workbench, workers wearing anti-static clothing, etc. Anti-static ion fan, while ensuring that the air humidity during installation is about 65%, so as to prevent the air from being too dry to generate static electricity.

Third, we must rationally choose the power supply. LED underwater lights should be powered by a DC constant current source. The forward voltage drop of the LED underwater light and the LED underground light under the control of the constant current power supply will become smaller as the temperature of the LED chip increases. Such a situation does not have much influence on the LED underwater light. However, if it is a constant voltage drive, the LED underwater light chip will continue to increase with the increase of temperature. In severe cases, the LED underwater light may even be burned.

"Lighting Market": How is Xinyuanhui's products positioned? Are there any measures to increase sales during the off-season?

Banquet steel:
LED underwater lights are very special, highly targeted, mainly for fountains, caves, etc., only the counterpart market needs. In the off-season, the customer is not required to be in the off-season, even if it is sent to others. However, before the major festivals, it was the peak season for sales. All localities were doing landscape dressing. When they chose to do underwater lights, they had to wait for the arrival of sales opportunities.

According to the customer's needs, Xinyuanhui's products are available at high, medium and low end, and the prices of materials used vary greatly. Some customers need a two-year warranty, some customers need a three-year warranty, and some even require a five-year warranty. According to the different needs of customers, we recommend different products to them. We can do the products that meet the customer's needs. We can't do it if we can't reach it.

The development of the market and technology is the driving force for the new source to continue to make progress. Xinyuanhui has only been doing underwater lights for a long time, and will not consider other products in the future. The banquet always believes that SMEs must try their best to achieve the best and achieve the best in the market segment.

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