CES 2018, the International Consumer Electronics Show, took place as scheduled. On January 8th, at 11:00 AM in Las Vegas, USA, Hisense, a leading global television manufacturer, held a major product launch event. The conference highlighted the company's ongoing commitment to innovation and international expansion.
Internationalization has always been a top priority for Hisense. At the press event, the company reviewed its achievements from 2017, including selling over 41 million units globally, becoming the fourth-largest TV brand worldwide, and ranking first in South Africa and Australia for both TVs and refrigerators. Hisense also received 62 international awards and exported products to 151 countries and regions, showcasing its strong global presence.
Liu Hongxin, President of Hisense Group, addressed the audience, emphasizing that the company will focus on laser television in the coming year. With numerous new laser TV brands emerging, Hisense is accelerating product development to meet diverse user needs—offering larger, smaller, and 4K options. This strategy reflects the company’s dedication to delivering cutting-edge technology and superior viewing experiences.
In addition to its sponsorship of the European Cup in 2016, Hisense officially became the official sponsor of the 2018 FIFA World Cup. This partnership further solidifies its global brand strategy and provides opportunities for special events such as live tournament displays. The World Cup sponsorship highlights Hisense’s growing influence on the world stage.
At the event, Hisense introduced the ULED U7 and U9 series, specifically designed for the 2018 World Cup. The U9 model features an advanced 1000-zone backlight system, offering precise light control and unmatched dynamic contrast. This technology enhances color accuracy, brightness, and detail, making it ideal for watching high-intensity sports events like the World Cup.
Hisense also showcased several laser TV models, including the 150-inch dual-color light source S6, 88-inch L6, 100-inch HU100L6, and 80-inch KL1. The S6 model stands out with its flexible screen size, ranging from 120 to 150 inches, and a maximum size of 3.345m x 1.892m, effectively functioning as a large "video wall."
The L6 series delivers exceptional color performance, covering 116% of the BT.709 color gamut, surpassing traditional LCD standards. It also incorporates HDR imaging and 120Hz MEMC motion compensation technology, ensuring smoother and more vivid visuals.
To enhance the audio experience, Hisense collaborated with DLP and Harman Kardon. The sound system was custom-designed by Harman Kardon, featuring a 5.8G wireless subwoofer that reaches 40Hz, providing professional-grade audio quality.
The 150-inch laser TV also includes smart features, supporting online streaming, home KTV, fitness, education, and shopping. Powered by the MStar 6A-938 chip with 4GB RAM and 64GB storage, it delivers seamless 4K performance and a fast, responsive user experience.
Looking ahead, Hisense continues to focus on ULED and laser TV technologies. Its strong R&D capabilities and expertise in image processing and color tuning have positioned it strongly in the global market. As a domestic brand, Hisense is making a significant impact on the international stage, proving that Chinese innovation can compete globally.
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