The American technology information website CNET wrote today that Samsung is undoubtedly one of the most high-profile star companies in the global technology industry, but the dependence on the Android platform is regarded by many as a major hidden danger on the development path of this business empire. However, Samsung now has a "secret weapon", that is, the Linux-based open source operating platform TIzen, which can help it reduce its dependence on Android.
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Integrate superior resources
You may have never heard of TIzen before, but some of the companies involved in developing this mobile operating system are some of the most well-known brands in the technology industry. Because of its connection with MeeGo, TIzen inherited the “genes†of Nokia and Intel, and through the LiMo Foundation (LiMo FoundaTIon), it received the support of Samsung, Verizon Wireless and Vodafone.
Tizen is currently under the direct control of Samsung and Intel-these two technology giants now control the direction of a set of operating systems that claim to be more open than Android. To some extent, Tizen was born to cope with the increasingly dominant Android platform.
Tizen is built on the open source platform Linux, embracing the HTML5 standard, allowing mobile operators to publish their own services and strive to compete with Google for users. In addition, it can help mobile phone manufacturers implement multiple strategies to avoid over-reliance on the Android platform, and Intel can also take advantage of its long-awaited mobile chip market.
Tizen's name will be exposed frequently in the coming months. Before the end of 2013, many Tizen mobile phones will be launched one after another, and Japanese operator NTT Docomo has promised to distribute this product. According to reports, Samsung's goal is also to launch the first Tizen phone this year. The first batch of Tizen mobile phones may come out in the second half of this year, although whether it will land in the US market by then is still unknown.
Facing severe challenges
Once listed, Tizen will face the common challenges encountered with each new mobile operating system: how to attract the developer community and how to gain attention in this increasingly crowded market. This year, Microsoft will gradually strengthen the promotion of Windows Phone and Windows 8, and RIM is also about to release a new generation of BlackBerry 10 operating system. Two mobile phone products using BlackBerry 10 system will be released later this month.
In addition, Tizen will face two major rivals, the Ubuntu mobile operating system and the Mozilla Boot to Gecko project. However, Tizen has a major asset: Samsung ’s marketing and technical strength. It is with this strength that Samsung ’s smartphone business has emerged from difficulties in just a few years, and has become a phenomenon that has attracted worldwide attention. Julien Blin, an analyst at market research institute Infonetics, said: "What level the Tizen platform can develop in the future depends on Samsung."
The level of customization provided by Tizen makes even Android difficult to match. Although Android is also an open platform, mobile phone manufacturers and operators using this operating system must abide by various rules and regulations to avoid fragmentation. Hardware manufacturers can deeply customize Android, but they will no longer receive any support from Google and the Open Handset Alliance. Therefore, such efforts are often considered to do more harm than good and are not worth a try.
Amazon Kindle Fire is the most typical example, because the changes to Android are so great that this tablet computer cannot run Google's normal services and applications. Therefore, Tizen is an ideal choice for companies seeking to achieve more flexibility. Especially mobile operators, they hope that with the help of Tizen platform, they can integrate their own services and functions into their smartphones to ensure that they can maintain a strong relationship with users.
Denies alienating Google
Kiyohito Nagata, executive director of the strategic marketing department of NTT Docomo and a member of the Tizen Association, said: "If we are reduced to a dumb pipe, our revenue will continue to shrink." "Pipeline" refers to a phenomenon that exists in the mobile industry: mobile operators are simply "internet connections" for services and applications of other companies, that is, they can only drink soup when others eat meat.
In the field of local Internet services, most mobile operators are facing this problem, so I hope to avoid becoming such a tasteless in the wireless field. At the same time, some mobile phone manufacturers regard Tizen as an open source strategy as a lever against Google's direct competition. After Google acquired Motorola Mobile, some hardware manufacturers worried that Google's relationship with them would change from partners to competitors. Although Google denies this, it cannot completely dispel the doubts of hardware manufacturers.
Samsung said that the company plans to reduce its dependence on a certain operating system, and Tizen is part of the plan, and denied that it will alienate Google. Kevin Packingham, chief product officer of Samsung America, said: "Google has always been our very good partner." The implication is that Samsung will continue to support Google.
This Korean company naturally has their reasons. Just a few years ago, Samsung was considered a loser in the field of smartphones. Because it failed to embrace the Android platform early, it is far less radiant in this market than companies such as HTC. But in just two years, Samsung has leapfrogged into the world's largest smartphone maker, largely due to the sales of its Galaxy S series and other types of Android smartphones and tablets.
Be vigilant
The LiMo Foundation was founded in 2007, the year before Google and T-Mobile USA released the first Android smartphone, and quickly brought together the power of industry giants such as Samsung and Vodafone to develop an open Linux-based operating system. Before the release of Android smartphones, Verizon Wireless and SK Telekom also joined the LiMo Foundation and made important commitments, which seemed to inject further momentum into the development of this organization.
However, just as Android gradually developed and expanded, LiMo was an immature project. Although it received support from more partners, it was still struggling. The first LiMo software was not released until early 2011, but at this time, the mobile industry has missed a good opportunity. All core members are fully embraced by Android, and LiMo was completely abandoned later that year.
At the same time, Nokia and Intel each had their own Linux development projects-Maemo and Moblin. In 2007, the two companies suddenly decided to jointly promote the MeeGo platform. Later, Nokia's top management was turbulent. Former Microsoft executive Stephen Elop became the company's CEO in 2011. He announced that he would abandon MeeGo soon after taking the helm at Nokia and adopt the mobile operating platform of the old owner Microsoft.
After MeeGo died, Intel's mobile strategy lost its direction again, and there was no partner around him. However, mobile operators believe that Intel ’s previous efforts still have potential, so it is recommended that the chip giant join forces with Samsung, a long-term member of the LiMo Foundation. Samsung proved through its own operating platform Bada that it has the ability to cultivate a new operating system. Bada has achieved certain success in some regions of the world. Tizen finally came out at the end of 2011 and replaced the LiMo platform.
Avoid repeating the same mistakes
The goal of the Tizen camp is to act more quickly while avoiding repeating the same mistakes. Based on past experience and lessons, the development of Tizen is no longer under the responsibility of a committee, but is led by a team mainly composed of Intel and Samsung employees. Various members of the Tizen Association can participate in writing code and give relevant suggestions, but the core development work is directly responsible for two companies, Intel and Samsung.
Elliot Garbus, vice president of Intel ’s software and services department and a member of the Tizen Association, said: “Sometimes, trivial things will completely crush you.†Intel and Samsung both supervise each other and cooperate sincerely. Intel ’s role in the Tizen Association is to ensure that Samsung will not try to embed all its technologies, dominate the Tizen operating system, and sacrifice the cost of other mobile phone manufacturers; Samsung ’s mission is to ensure that the Tizen Association is compatible with all mobile chips.
However, Intel does hope that Tizen will inject fresh blood into its growing mobile chip business. Although the company signed a cooperation agreement with some hardware manufacturers to allow them to use Intel chips in mobile phone products, but no US operator is particularly interested in Intel chips. Gabes said: "The new platform has created new opportunities for us."
The Tizen Association has fully recognized the dilemma faced by application development, so it has fully embraced HTML5, but the Tizen system also allows engineers to choose native applications when developing more complex programs. It is still unknown when the Tizen mobile phone can land on the US market. Sprint Nextel has promised to distribute Tizen phones, but Ryan Sullivan, the company ’s director of device development, said that Tizen phones are still in the early stages of the life cycle.
NTT Docomo executives' position seems to indicate the direction of the market positioning of Tizen mobile phones. Qingtian Nagata said that Android phones are still aimed at high-end users, while Tizen can be used as a low-end smartphone, and it is strongly promoted to consumers who want to replace feature phones. In the end, Qingtian Qingtian also used an inappropriate metaphor to describe Tizen's opportunities to promote new business development: "We hope to launch and build our 'future baby'."
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