Ai Feisen: Beach high-end market

With the development of the economic world, there is great competition in all walks of life. Edison, the English name of Edison, the inventor of the electric light bulb, is also the brand name of Edison Optoelectronics. The move of Edison, it seems, is intended to replicate Edison's original invention of light bulbs in the field of LED lighting sources, hoping to become a market leader! The industry's poems are still being written. Naturally, there are chapters written by Edison in it.

Fourteen years of Edison's packaging can be said to be both depth and breadth. SMD packaging, COB packaging, and high-power packaging are used in the indoor, outdoor, commercial, and special application markets. The opportunity to transform the energy-saving lamp factory into an LED has not been impossible.

"This year, Aldrich's strategy is to focus on small and small." Chen Dayi, director of the Greater China business division of Edison, did not say anything because price shocks led to an embarrassing decline in sales value despite the increase in sales last year.

“For the performance of the Chinese mainland market in 2013, I can only say that it needs to be strengthened. It is limited by the gradual emergence of packaging factories in China.” Chen Junxi said bluntly. Edison has worked with many large energy-saving lamp manufacturers both at home and abroad to develop lighting products, aiming at mid-to-high-end markets. The advantage of this is that while ensuring the performance of the company, it can grow together with key customers.

For the positioning of Edson, Chen Junxi gave an example to the Chinese LED net. “In the case of automobiles, the sales at the bottom of the pyramid are the largest, but this quantity is definitely not a two, three, four, or five companies, but rather a lot of manufacturers. Low prices are assembled; in the middle part of the pyramid, the world’s largest automobile factory is Toyota, Volkswagen and other brands, the price is neither very high nor the lowest, it is to achieve the largest share in the middle part, in fact, this is the What Mori did. I wouldn't grab the low-end market, and would like to be one of the leading brands in the mid-range market to maximize sales."

It is also such a position that determines that Edison does not rush to the low-end market, and the customer selected is a type that focuses more on product quality. “Ai Dui-sen takes the domestic and overseas markets, and the key is to fully support the customers with brands and channels. The three major lighting customers in mainland China, Ai Feisen, have basically cooperated, and we will find one or two in-depth cooperation in the export market. Rise to their main supplier."

In the tide of LED lighting, energy-saving lamp manufacturers will not give up the road to transformation, its channels occupy the advantage, Ai Feisen choose to bind such customers, the opportunity to rise is naturally much greater.