In the new wave of industrial revolution, LED lamps as a solid-state lighting product to replace the existing gas lighting products is the trend of the times, and the replacement process is in full swing, but in general, this replacement process is just beginning, use A hundred years of incandescent lamps are still widely used. It takes time for LED lamps to be widely used, and there are still many unfavorable factors, such as heat dissipation, light effects and other technical problems, cost and price issues, user habits, and so on. LED lighting manufacturers must of course strive to solve the above problems, but also pay attention to another important issue, which is the industrial design factor of LED lamps, LED lamps have realized the innovation of light sources, but how to achieve materials, structures, appearance lamps In terms of supporting innovations, the luminaires best reflect the effect of the light source, and it is easier for the majority of users to accept, which is a topic worthy of attention. In the core technology, due to well-known reasons, the general lighting manufacturers have limited space to play, it is difficult to achieve the Eight Immortals crossing the sea, but in the industrial design, due to the diversification of market demand, the majority of enterprises can fully demonstrate their magic, making lamps more material-saving materials It is more environmentally friendly and more usable, thus accelerating the popularization and application of LED lamps, making our living and working environment increasingly low carbon and beautiful.
First, relying on industrial design to enhance the added value of products is the world consensus
Since the founding of the International Federation of Industrial Design Associations in 1957, researchers have organized two definitions for industrial design. The revised industrial design, announced at the eleventh annual meeting held in 1980, is defined as: “In terms of mass-produced products, materials, structures, and structures are given by training, technical knowledge, experience, and visual perception. , form, color, surface finishing and decoration with new quality and qualifications, this is called industrial design. According to the specific circumstances at the time, industrial designers should work on all or some of the above aspects of industrial products, and, when needed When industrial designers pay their own technical knowledge and experience as well as visual evaluation capabilities for packaging, promotion, display, market development and other issues, they also belong to the category of industrial design." The authoritative interpretation of the Ministry of Industry and Information Technology is industrial design. It is an innovative activity that integrates and optimizes the function, structure, shape and packaging of products with industrial products as the main target and comprehensive use of scientific and technological achievements and engineering, aesthetics, psychology and economics.
The core of industrial design is product design, which is widely used in light industry, textile, machinery, electronic information and other industries. The industrial design industry is an important part of the productive service industry, and its development level is one of the important signs of industrial competitiveness. Vigorously developing industrial design is an important means to enrich product varieties and increase product added value; it is an effective way to create independent brands and enhance industrial competitiveness; it is an objective requirement for transforming economic development mode and expanding consumer demand. After a large number of case studies, Beijing Industrial Design Promotion Association and Beijing Technology Innovation and Productivity Promotion Center pointed out: “In high-tech industries, technology is the first competition, and industrial design of products is the second competition. After the technology, it is followed by fierce competition with deep market color and brand competition. In the era of rapid development of technology, the time interval between two competitions is getting shorter and shorter, and many international companies are Under the long-term strategy of the market, technology and industrial design will be developed in parallel. When the product is launched, it has become a mature product in the application form and product appearance. China's high-tech should learn and master this system as soon as possible. Facing international challenges with high-tech design."
The practical benefits of industrial design for businesses are well documented. The now-famous American Apple Inc. and South Korea's Samsung Electronics Co., Ltd. are outstanding representatives who are proud of their industry design and lead the trend. In the 1990s, Apple was almost on the verge of bankruptcy. It was an ingenious iMac that made Apple more brilliant. The iPod music player developed later gave out the strong sound of Apple's industrial design. Later, the iPhone made Apple's industrial design level and brand value. It has reached the peak stage of the present, so that other digital products and even non-digital products such as lamps have followed the style of industrial design. Samsung Electronics is the world's largest TV and mobile phone brand. Industrial design is one of its magic weapons. Samsung's industrial design strategy is well known. "Samsung is a model that uses design to enhance brand value and expand market share." Illinois, USA An expert from the College of Design said. Many domestic enterprises rely on industrial design to achieve economic growth and brand value enhancement. For example, Midea, Haier and many other famous enterprises, Guangzhou Yichang Technology Co., Ltd. is a domestic professional and leading industrial design service company, already in Shenzhen. The SME board was listed and welcomed the visit of the central leaders such as Wen Jiabao.
Most developed countries in the world have upgraded industrial design to the height of national development strategies. Many countries have formulated national design revitalization policies to nurture and support projects that are weakly responded to by the design industry and are medium- and long-term strategic development projects. The government has played a major role in promoting the development of industrial design. On April 8 this year, the famous female politician, former British Prime Minister Margaret Thatcher passed away. She attended the advanced seminar on industrial design of “Product Design and Market Success†in the UK, emphasizing: “Industrial design is the lifeblood of British industry. For the UK, this is somewhat more important than the work of the Prime Minister.†The UK has set up the “British Design Council†to carry out the “Design Consultant Plan†and the “Support Design Plan†to make industrial design gradually industrialized. , integrated, and maintain a global leading position. The United States was the first country to achieve professionalization of industrial design, and industrial design and market were closely integrated. The use of design management in commercial competition has laid a good foundation for the upgrading of US manufacturing. Germany is the birthplace of industrial design, with a sound education system and a high degree of industrial design education. In 1919, the Bauhaus Design School in Germany was established. Germany began to develop industrial design and become an industrial design center. Together with the later Hannover Industrial Design Forum, the German Red Dot Industrial Design Award and the iF Industrial Design Award, the German industrial design system World-renowned. Japan, which is famous for its automobiles and electrical appliances, has invested 2% of its gross national product in industrial design and development, ranking first in the world. In the Ministry of International Trade and Industry of Japan, the “Design Policy Office†was set up, and the “Industrial Design Promotion Association†was set up. The October 1st of each year was designated as “Japan Design Day†and the national “Excellent Design Award†was issued. South Korea** invests 40 billion won annually to promote the development of the design industry. The Ministry of Industry and Energy's "Industrial Design Promotion Agency" has raised people's understanding of industrial design and developed industrial design as a separate industry. Each year, the funds allocated by the national treasury equivalent to more than 300 million yuan for demonstration, exchange, and selection of industrial design, promote industrial design to all aspects, and select the presidential award every year. Throughout the world, all countries and regions with strong design competitiveness have established industrial design awards with ** or national design organizations, such as the British Design Council Award, the Japanese GD Award, the US IDEA Award, and the German IF Award, Italy's President's Three-Year Award, Denmark's DG Award, Taiwan's National Boutique Award, Hong Kong's Chamber of Commerce and Industry Design Award, etc.
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