LED lighting, a bright future?

"It is estimated that the Japanese LED lighting market will reach its peak by 2015," said Shi Tianjing, executive director of the Japanese Alice Oyuma Corporation and director of LED business.

The author was surprised at this, because it means that the LED lighting market, which has been highly anticipated as the growth field, is expected to start shrinking as early as next year. Although this is a special case of Japan that led the introduction of LED lighting, it seems that Japan has been introducing LED lighting at an unimaginable speed.

Inspire the author's memory 2 years ago...

The forecast was released on January 30, 2014 at the press conference jointly held by Alice O'Hara and Philips Electronics Japan. The two companies announced at the conference that they have signed an agreement to cooperate in the sales of outdoor lighting and industrial lighting. About this cooperation, Philips Lighting Business Unit is responsible for the business of emerging market countries Christoph Schell (Philips Electronics) President of the Singapore company's lighting development market stressed: "We have a sense of crisis for the Japanese market is about to begin to shrink. However, we will seek to increase the value of lighting by providing not just the supply of LED devices and light bulbs."

The word "value" evokes the memory of the author two years ago. At that time, the author heard such a sentence in Frankfurt, Germany: "Light has the power to make people move."

This statement comes from Marc de Jong, who is responsible for commercial lighting business at Philips Lighting (when he was Executive Vice President of Philips Lighting and CEO of Professional Lighting Solutions Business Group), and is the world's largest lighting and construction technology exhibition "Light+Building 2012". (Frankfurt, Germany, April 15-20, 2012) said in an interview with the author. Jong particularly emphasized that by changing the brightness and color of lighting, people's mood and behavior can be changed.

Create 4 atmospheres

In fact, Light+Building 2012 presents several “smart” lighting solutions that make full use of the power of light to increase productivity and comfort. Although it was a little outdated information two years ago, I still want to introduce Philips' content at the time.

The representative display of high value-added lighting is the conference room and the restaurant. By changing the color and brightness of the lighting, you can create 4 atmospheres.

For example, if you want to concentrate on the discussion within a limited time, turn the lighting into a bright, high-colored, cool color system. On the contrary, if you want to discuss slowly in a harmonious atmosphere, turn the lighting into a dim warm color. By changing the brightness and color of the lighting by hundreds of LED bulbs hanging from the ceiling and LED lighting panels on the wall, not only can you switch, but you can also fine-tune the brightness.

Clothing mirrors equipped with dimming and tinting functions are also a good example. By recreating the colors that are actually worn by the clothes, customers can be assured of buying them more. The light of the concrete scenes such as "The evening party", "Meeting in the conference room" and "Sunny outdoor" were prepared.

In the field of outdoor lighting and industrial lighting that will collaborate with Alice Ojama, Philips' street lamps, which can adjust the brightness according to traffic flow, attract attention. The use of Internet-based control technology has been adopted in street lights that are promoting LED lighting. Through the central monitoring system, the number of lit streetlights and the intensity of light can be controlled according to traffic flow, time, activities, and weather of the road.

Philips Lighting Business Sales of 8.4 Billion Euros in 2013

Philips' sales of lighting business in 2013 was 8.4 billion euros, which provided "value" as its main axis. The company has about 46,000 employees and invests 5% of its sales in R&D each year.

Schell stressed: "In the future, lighting will accelerate the transition from analog to digital. We will carry out various research and development to advance the digital revolution of lighting." He also said that the business with Alice Ouyangma is not limited to LED, if necessary. Will also introduce organic EL lighting."

Japan's lighting market will take the lead in the world. The challenge of lighting leaders with sales of more than 8.4 billion euros will be the touchstone for predicting the future of the lighting market.