In 2010, many experts in the industry considered it to be the "blowout" of the global LED lighting market. LED is a high-profile industry in the lighting industry. In 2008, the Beijing Olympic Games used LED technology, and the Ministry of Science and Technology introduced the "Ten Cities and Ten Thousand Cities" program. 80% of the Shanghai World Expo venues are using LED lights, and local governments are actively investing in LED industry bases. These are all valuable development opportunities for LEDs. However, opportunities and challenges coexist. The challenges in the development of LEDs continue.
At the "6th LED Industry Theme Summit Forum" hosted by Gaogong LED, the experts at the meeting discussed the topic of "LED opportunities and challenges coexist".
Opportunity
Government promotes LED development
In early 2009, in order to promote the development of China's LED industry and reduce energy consumption, the Ministry of Science and Technology of China launched the “Ten Cities and Ten Thousands†semiconductor lighting application demonstration city program, which covers 21 domestic developed cities such as Beijing, Shanghai, Shenzhen and Wuhan.
According to statistics released by the China Lighting Society, the sales of China's lighting products have exceeded US$15 billion. Driven by the infrastructure construction of the Shanghai World Expo and the Guangzhou Asian Games, China's lighting industry has entered a new golden age, and the industry is expected to exceed US$20 billion. . The World Bank predicts that by 2015, half of the world's building and construction projects will be carried out in China, driving the rapid development of China's lighting industry. It is reported that LED lighting applications in addition to street lights, outdoor engineering projects, large-scale activities, etc. also have a large demand for LED lighting products. The Shanghai World Expo will invest up to 1 billion yuan in LED lighting. In addition, Guangzhou Asian Games, Shenzhen Universiade and other projects have provided a broad space for development of LED lighting.
Challenge
Market expansion
At the 6th LED Industry Theme Summit Forum held by Gaogong LED, Zhang Xiaofei introduced that with the outbreak of the industry, LED companies have now attracted a lot of attention from VCs and PE capital, but they are also relatively cautious. It can be said that the pattern of the entire industry is still chaotic. However, the trend of mergers and acquisitions is gradually becoming obvious.
The LED industry has entered an "unprecedently fierce" competition. At the beginning of this year, the LED market of the capital market has been heated up. The localities have established LED industry bases and hundreds of millions of billions of dollars. The LED industrialization base jointly established by Sanan Optoelectronics and Wuhu Municipal Government not only engages in R&D and production of LED epitaxial wafers and chips, but also extends to the downstream R&D and manufacturing of packaging and application products. The total investment is as high as RMB 12 billion, only one period. The investment will reach 6 billion.
Talent shortage
At present, all regions are investing in the LED industry, and the issue of talent is becoming increasingly prominent. Not only high-level talents, but also general engineers and technical workers are scarce. The development of LED industry requires high, medium and junior talents. At present, there is still a lack of talent training system.
Standard dispute
LED national standards, local standards, and industry standards have been introduced one after another, but it is difficult to grasp the right to speak at the level of international standards. Nowadays, the turbulent LED standard battle has become the weight of the country to grab the LED lighting market. For a country, whoever has the international standard of independent intellectual property rights, who can master the initiative in the LED market competition.
The light-emitting diode (LED) lighting standard that was first submitted by Korea in March 2009 was adopted as the international standard of the International Electrotechnical Commission and is expected to become the international standard for LED lighting. South Korea is actively promoting South Korea's LED lighting products and measurement standards to become an international standard, and this attempt is to seize the leading position of LED lighting standards.
Japan is also actively working on the development of LED lighting standards. In 2004, the "General Rules for White LED Metering for Lighting" is the only measurement standard currently developed for white LEDs for lighting.
The US Department of Energy (DOE) released the final version of the ENERGY STAR standard for LED light source fixtures nearly one month earlier than planned, and is required to take effect on August 31, 2010. It is obvious that the US Department of Energy is also eager to release the LED lighting product specifications by the early release of LED lighting standards, and to ensure that the LED lighting order is properly maintained, through the development of international standards and advanced testing methods. Research that affects the development of standards in other countries or regions, thereby gaining more benefits for the United States.
At the end of 2009, the International Electrotechnical Commission determined that Dr. Hisense Liu Weidong led the drafting of the international standard for LED LCD backlights. At the same time, Dr. Liu Weidong will jointly lead the drafting of the general standard for backlight display with foreign experts. This series of international standards was developed by Chinese companies and is the first in the global flat panel display field. The international standard for LED liquid crystal backlight sub-standards was first formulated by China.
a new round of shuffling
According to the National Opinions on the Development of Semiconductor Lighting Energy-Saving Industry, by 2015, 3 to 5 upstream chip-scale production enterprises will be formed; the industrial concentration will be significantly improved, and about 10 leading enterprises with independent brands and large market influence will be formed. The pattern.
Ye Guanrong, a professor at the Department of Optoelectronic Information Engineering at Zhejiang University, pointed out that from the development direction of the LED industry, the current "beginning" is just the beginning. However, LED investment now has a tendency to “overheatâ€, investment is too aggressive, and it is caught in a vicious circle of low price and inferior quality, creating a lot of garbage products. LED industry shuffling is inevitable!
Liang Bingwen, chairman of Suzhou Najing Optoelectronics, said that the future development should still be based on strength. These strengths include: team, company culture and system, core technology and intellectual property, brand, market channels and funds.
China's LED lighting industry "where is the road?" For the industry, it is necessary to speed up the establishment of standards and supervision, establish a professional personnel training and training system, establish a professional job evaluation system and procedures, attach importance to the application and layout of core patents, and establish patents. Pool, at the same time establish a market demand information platform. For enterprises, we must pay attention to quality, value innovation, and value brands.
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