Chinese LED companies' awareness of international trade standards needs to be strengthened

Since China's accession to the WTO, international trade has become more and more frequent, and export trade has occupied a considerable share in many enterprises. The vast foreign trade market has allowed Chinese companies to set foot. However, the current situation is that no matter in the LED industry or some other consumer goods industries, China's exported products are frequently recalled and returned. In addition to technical reasons, the foreign standards and requirements are not fully understood, and the qualification certification is not enough. one. China LED Network Interview with Dr. Huang Wei, Project Manager of TüV SÜD Group and Member of the Expert Committee of Shenzhen LED Industry Standards Alliance, to understand the status quo and key of China's LED industry in international trade.

Certification is the golden key to opening the exporting country market

According to Huang Wei, the TüV SÜD expert team is dedicated to the optimization of technology, systems and expertise to enhance the competitiveness of global customers. Provide customers with practical solutions based on reliability, safety, quality assurance, environmental protection and cost savings. TüV SÜD has close cooperation with a number of international chambers of commerce and trade development organizations in China, Hong Kong and Taiwan, including China Inspection and Quarantine (CIQ), China Quality Certification Center (CQC) and China Inspection and Certification Group Co., Ltd. ( CCIC). On December 20 this year, TÜV SÜD became the first member of China's low carbon city solution center.

With the rapid development of the LED industry, China is gradually developing into a major production base and export base for global LED lighting products. A large number of LED lighting companies have delivered high-quality LED products to all parts of the world. Huang Wei said that TüV, as a world-renowned third-party organization with many years of history, can help companies successfully pass the certification of major global markets such as the European Union, and certification is the golden key to opening the exporting country market.

TüV's certification in the lighting industry is highly authoritative, and the certification of LED lighting equipment has been recognized by many countries and famous institutions. It is understood that TüV Nande is a notified body authorized by the European Union, and its CE report is widely recognized in Europe. TüV Nande is also a certification body authorized by the German Certification Board (ZLS) to issue GS certificates. It conducts LED lighting product testing and issues the GS certification mark in accordance with the German Equipment Safety Law.

According to Dr. Huang Wei, TüV Nande can also provide CB services for LED lighting equipment, and its CB report is recognized by many CB members. The TüV Nande laboratory has also been accredited by the China National Accreditation Service for Conformity Assessment (CNAS).

In addition, TüV Nande can also provide Singapore PSB certification, Japan PSEMark, Australia C-Tick logo, US NRTL and FCC certification and other multi-national market certification services.

Rigorous certification market brings the most benefits to consumers

Huang Wei believes that certification can not only help companies open the door to the exporting country market, but also bring more value to end customers.

First of all, it guarantees the quality and safety of the products supplied on the market to a certain extent. Because the certification system is a verification and identification of the performance and safety of the product, the establishment of the certification system can urge the enterprise to carry out production operations according to certain regulations and standards, thus ensuring the quality of its products. Especially for the safety certification of LED products, it is more helpful to protect the safety and health of end customers.

Second, it can guide consumers to buy satisfactory products. When consumers buy LED lamps, it is often difficult to judge their intrinsic quality by subjective means such as personal experience and visual inspection. However, products that have undergone product certification usually have certificates or specific certification marks. This indicates that the product has been appraised and evaluated by a third-party organization, and consumers have certain quality and safety guarantees in use.

The awareness and importance of Chinese LED companies on international trade standards needs to be strengthened

Huang Wei said that with the increase of China's LED exports, domestic LED companies are paying more and more attention to some international standards and regulations. But on the whole, the understanding is still lacking, which leads to more cases of recent product recalls. For example, from the statistics of the EU RAPEX recall case in the second quarter of this year, the number of recalls of LED lamps accounted for more than 40% of the total number of recalls of lamps, and most of these recall cases were due to violations of the EU's low-voltage directives. Related standards. It shows that enterprises are not familiar with the regulations and standards of exporting countries.

The awareness and importance of Chinese LED companies on international trade standards needs to be strengthened. Huang Wei believes that since LED lighting is an emerging industry, the relevant standard system is constantly being built and improved. Standard update changes are common. It is sometimes difficult for enterprises to have sufficient manpower and time to track these regulations and standards. This requires professional institutions to provide the latest information, professional training, qualified companies, and special departments or positions to carry out standard tracking and research.

Chinese companies urgently need to improve their technical content and brand influence

Huang Wei analyzed that the current international LED market competition is very fierce, and Chinese companies have long relied on low prices and low technology to fight the international market. In the long run, it is very unfavorable for the development of Chinese enterprises. To change this situation, Chinese companies urgently need to improve their technological content and brand influence. In the specific implementation plan, Dr. Huang Wei has the following four suggestions:

First of all, in research and development, it is really necessary to increase investment in talents and capital, and to develop new products and technologies. Only by truly mastering a number of products with core patents, LED companies can compete with international giants in the international market. Secondly, in production, in order to improve the quality of products, enterprises need to strengthen the quality control of products and strictly control the construction of product quality management system. Huang Wei pointed out that LED companies must develop and master internationalized game rules in order to develop in an international direction. Therefore, timely tracking and understanding of the latest foreign standards, regulations and technical requirements, timely adjustment and improvement of their products according to the requirements of exporting countries, can help LED companies better respond to technical trade barriers in the target market area. Finally, in order to successfully enter the international market, LED companies also need a certification provided by a credible organization on product quality and performance. In this regard, TüV Nande is happy to provide related services for enterprises.

Domestic certification industry still needs to be standardized

Huang Wei also pointed out that with the rapid development of the LED industry, the LED certification testing market as its technical support has also developed rapidly. At present, domestic large and small certification testing institutions, including foreign-funded institutions, as well as a large number of private institutions, are actively carrying out testing and certification services for LED products. This situation is very beneficial to the development of China's LED industry. .

At the same time, Huang Wei is also worried that some testing institutions have not strictly complied with the internationally recognized testing standards and methods for the certification of enterprise products. As a result, some Chinese products have been reported to foreign countries, and some notifications and recalls have occurred. This is not only for the enterprises themselves. The loss has also had a negative impact on the overall international image of Chinese companies. Therefore, the state needs to regulate and supervise the certification testing market accordingly. Through some policy channels, the technical level and professional ethics of certification and testing personnel should be improved. Through a standardized and healthy certification testing industry, LEDs can be more effectively supported and promoted. Industry development.

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