(Text / high-tech LED reporter) According to the market survey data last year, "traditional LED display operation is not very good, more than 80% of operators do not make money." At present, the price of LED display is chaotic, and profit has fallen to the bottom.
It is understood that the two-sided LED display displayed in Guangzhou Xinya Exhibition in February has become a bright spot, attracting many exhibitors to pay attention to the LED two-sided display, which is based on the LED display to add a three-sided transformation of the picture Function, the two are optimized and combined to promote strengths and avoid weaknesses. During the day, it is used on three sides, so that two of them are alternately flipped. The power consumption of only 90 watts per hour avoids the dullness and flatness of traditional print ads and saves energy. It solves the problem of large electricity consumption during normal daytime display. , showing the problem of insufficient effect under direct sunlight. In the evening, it turns out the third side and becomes a full-color LED display, which makes the effect and expression more diversified. It does not need air conditioning and manual duty. The power consumption per square meter is only 55 watts, which is the traditional LED display. One of the points, the reporter of this journal interviewed Mr. Xu Linbin, the sales representative of Xinghuang Technology.
Low cost, easy to attract investment
According to Mr. Xu, the most important thing to turn on the LED display on both sides is to make full use of day and night. During the day, the flow of people is large, people's life is fast, and their two fixed customers can increase the advertising revenue of operators. At night, they are LED electronic displays, which can quickly catch the eye of pedestrians, and the advertising benefits are quite good.
Using different time, not only can increase the customer's income, but also meet the needs of different users. Traditional outdoor media can only display one customer on one side, while the double-sided LED display can not only display two plane customers, but also play video. Customers are more likely to provide ancillary services for daytime print customers, such as displaying their logo or corporate image. “Because some big customers have strong independence for advertising, such as banks and telecommunications departments, they need to be separated from other brands. At this time, the LED display on both sides can meet their needs.â€
According to Xu Linbin of Xinghuang Technology, the investment in LED display on both sides is easier than traditional LED display. On the one hand, the operating cost is low, on the other hand, the product cost and the traditional screen. It is understood that during the day, LED double-faced flip-flops in the face of three-sided flipping and other flat equipment are cheaper than hundreds of thousands of yuan, and at night it serves video advertisers, and the LED display on both sides meets the diversity of customer groups, making investment attracting More flexible and convenient. This is very cost-effective for advertisers, operators, and even for ourselves.
Xinghuang Technology promotes LED display on both sides mainly considering energy saving and no light pollution. The average power per square meter of LED display on both sides is 45W~120W, while the power of traditional LED display is 700 W~800W per square meter in the daytime and 300 W~400W in the evening. Based on the current commercial electricity tariff, a 100-square-meter P16 three-in-one label LED display is more than 200,000 yuan in one year, while the same-area two-sided LED display has less than 30,000 yuan a year. .
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