Learn to Know OTT (TV Box)

I believe many families have already used smart TVs. At the same time, many families are using TV boxes. The old man gave everyone the concept of TV boxes under the science. Of course, the box brand has already been cut a lot of homes by broadcasting and television. As to why it is cut, everyone will understand after reading the contents.

OTT: Over The Top TV; refers to the open Internet-based video service. Terminals can be TVs, computers, set-top boxes, PADs, and smart phones. That is, the services provided on the network.

OTT TV is the Internet TV; through the public Internet, TV-controlled TV programs and state-owned broadcast and television organizations provide controlled and manageable video content. The receiving terminal is generally a domestic Internet TV integrated machine and a TV box.

Basic features of OTT TV


1 User use: It can be used in places where there is a network. The form of the network and the use of the service are small.

2 Technology Applications: Use a lot of high-tech, video coding technology, cloud technology and other applications.

3 network level: OTT TV network development, can access the Internet business.

4Environmental development: It is easier to access other Internet services, and the difficulty of access to IPTV services is reduced.

Domestic environment:

1 The broadcast control platform must be provided by an integrated service provider that obtains licenses, and general home appliance manufacturers may not be involved in broadcast control platforms.

2 Sources of content must be provided by radio and television broadcasting agencies that have obtained licenses for Internet content services, and non-radio and television facilities cannot.

3 integration requirements for broadcast control platforms and content sources in television equipment (boxes): a television (box) can only be planted

Into an integrator client, but different models of the same brand can be embedded in different clients.

4 According to the article No. 181, a box with a USB interface cannot be used to install a third-party application via USB; the application store comes with a box in the box, and all on-line applications must be approved; the public Internet cannot be accessed directly, and cannot be operated with the transmission network. Businesses conducting user management, billing certification work, and the inability to sell outside the designated area, make it difficult for most OTT boxes to meet radio and television requirements.

OTT TV license restrictions


Internet TV licences:

Divided into "Internet TV integration business" license and "Internet TV content service" license.

The organization holding the "Internet TV Integration Business" license is responsible for the development of the Internet TV business development plan.

Institutions that hold “Internet TV Content Service” licenses and program service platforms can only be connected to the Internet TV integration platform built by the licensee of “Internet TV Integration Services” and cannot be integrated with the Internet TV integration platform that has not been approved by SARFT. Connected, can not take open links.

1 In 2014, SARFT conducted a net operation to strengthen its supervision over Internet TV (Document No. 181), stating that Internet TV is a form of television and that the same supervision is applied. In the future, the broadcast control license will be suspended and Internet companies will be prohibited from building content platforms.

2 Internet television is a form of broadcasting and television. It must abide by the principles and spirit of laws and regulations governing radio and television.

3 Equipment manufacturers and Internet sites may not set up integrated platforms and content platforms. Content services on Internet TV may only accept legal content.

4 Commercial websites can participate in content and provide copyrighted programs to autonomous content platforms. Only the Internet is the only channel that cannot freely access the Internet.

5 Mainly supporting video on demand and graphic information services, no live broadcast service is allowed; terminals cannot be pre-installed with browsers.

OTT TV advantages


Triple play: The telecommunications network, cable television network and the Internet are mutually infiltrating, compatible with each other, and gradually integrated into a unified information and communication network throughout the world.


OTT Content Industry Integration Process




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OTT common business implementation


1 TV integration: TV manufacturers use Android built-in video playback clients to produce video, entertainment, education, shopping, and other content when they produce TVs.

2 Independent box: The system content is built in the box, and the TV is used as a display function only through the TV display operation.

The future of OTT TV





OTT TV platform capabilities


Seven Internet Service Licensors


OTT box known manufacturers


OTT TV well-known chip manufacturers



OTT box general configuration




Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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