Bosch is entering a new era of mobility, driven by the rapid advancements in electric vehicles, autonomous driving, and shared transportation. As a leading automotive supplier, Bosch is actively seeking to expand its reach beyond traditional customers and collaborate with innovative partners to stay ahead in an increasingly competitive market.
At a recent press conference, Bosch unveiled its future strategy, highlighting two key electric drive technologies designed to help smaller car manufacturers bring new models to market more quickly. These innovations are part of a broader plan to strengthen Bosch's position in the evolving automotive landscape, where competitors like Waymo, Apple, and even tech startups are challenging traditional suppliers.
In 2016, Bosch’s mobility business generated $50.1 billion in sales, and the company expects this year’s revenue to grow by 7%. The growth is fueled by demand for autonomous driving systems, advanced driver assistance technologies, and sensor solutions. Radar sensors are projected to see a 60% increase in sales, while video sensors are expected to grow by 80%.
To maintain its edge, Bosch is not only focusing on technology but also on expanding its customer base. The company is reaching out to non-traditional partners, including startups and tech firms. For instance, Bosch already supplies Tesla with a semi-autonomous Autopilot system, and it has introduced two new electric drive products aimed at attracting smaller automakers.
One of these innovations is a 48V power system tailored for long-haul electric vehicles used primarily in urban settings. This system offers a range of up to 50 km on a full charge and can be easily integrated into any vehicle. According to Harald Kroeger, head of Bosch’s automotive electronics division, the 48V system allows car manufacturers to launch new models within just one year.
Additionally, Bosch has developed an eAxle, an electric drive system that is easy to assemble and has caught the attention of many startups on the West Coast. Michael Budde, director of Bosch Battery Systems, emphasized that flexible and scalable electrical components are becoming essential as major automakers accelerate their EV development plans.
Bosch is also expanding its partnerships beyond traditional auto companies. Recently, Baidu announced collaborations with 50 companies, including Bosch, to develop autonomous driving technologies through its Apollo program. Bosch will supply sensors to support Baidu’s efforts, which aim to compete with industry giants like Waymo, Uber, and Apple.
Looking ahead, Bosch plans to work with Daimler on a self-driving taxi service and has partnered with Nvidia to create a self-driving supercomputer. According to Stephan Stass, senior vice president of Bosch Chassis Control Systems, the company’s AI system is three times faster than the human brain, giving it a significant advantage in the race for autonomous technology.
As the automotive industry continues to evolve, Bosch is proving that it is not just a supplier of parts — it is a leader shaping the future of mobility.
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