Bosch is stepping into a new era of mobility, driven by innovation and strategic partnerships. As the automotive industry shifts toward electrification, autonomous driving, and shared mobility, Bosch is expanding its vision to include not only traditional car manufacturers but also tech companies and startups. The company is competing with giants like Waymo and Apple, but it's also looking to collaborate with emerging players to stay ahead in this fast-evolving landscape.
At a recent press conference, Bosch unveiled its future strategy, highlighting two key electric drive technologies designed to help smaller automakers bring new models to market more quickly. These innovations are part of a broader plan to strengthen Bosch’s position in the evolving mobility ecosystem. In addition to technology, the company is also focusing on building stronger relationships with new customers and non-traditional partners.
One of the standout products is a 48V power system tailored for long-haul electric vehicles used primarily in urban settings. With a range of up to 50 kilometers on a full charge, this system can be easily integrated into any vehicle, providing immediate power and extending battery life. According to Harald Kroeger, head of Bosch’s automotive electronics division, this system could allow carmakers to launch a new model within just one year.
Another major development is the eAxle, an electronic shaft drive that simplifies assembly and has caught the attention of many Silicon Valley startups. Michael Budde, director of Bosch Battery Systems, emphasized that flexible and scalable electrical solutions are essential as major automakers ramp up their EV production.
Beyond hardware, Bosch is also deepening its collaboration with Baidu through the Apollo program, where it will supply sensors for autonomous driving systems. This partnership positions Bosch to compete with other tech-driven players in the self-driving space. Additionally, Bosch is working with Daimler on a self-driving taxi service and with Nvidia to develop a powerful autonomous driving supercomputer. According to Stephan Stass, Bosch’s AI system is three times faster than the human brain, reinforcing its commitment to leading-edge technology.
As the automotive world continues to transform, Bosch is proving that it’s not just a supplier—it’s a pioneer shaping the future of mobility.
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